The "Bull" Group makes its debut in the world of e-commerce with the launch of a new e-boutique for its luxury accessories
BOLOGNA, ITALY--(Marketwired ) - The Tonino Lamborghini Group Italian luxury accessories company will showcase its design icons at Baselworld2014, the world watch and jewellery show. The new Swiss Made watches will be unveiled during the show. With sporty designs, strongly evocative of the brand's history, each detail of each watch highlights the passion for speed and mechanics that define the culture of the brand.
Along with the watch collection, the Tonino Lamborghini Group will exhibit to the public for the first time the ANTARES smartphone, which targets the techno-luxury mobile phone segment, combining Italian style and design with the Android mobile technology platform. A limited edition, Antares combines high performance with elegant finishing touches, rendering it the perfect accessory for both work and leisure.
Following the Baselworld show, Antares and the Tonino Lamborghini chronographs will be available worldwide via the brand new Lamborghini.it e-boutique. The corporate site, which has been completely renovated with a restyling based on the brand's colors and values, combines the brand's creativity and design with a unique shopping experience. The e- boutique offers a number of exclusive products dedicated to admirers of the "Bull" brand worldwide: from sport watches to the brand new smartphones, from sunglasses to small leather goods, as well as silver jewellery, neckties, smoking and horse riding accessories. The new digital platform is compatible with all devices, and is available in Italian and English.
According to Gianluca Filippi, CEO of the Tonino Lamborghini Group, "Baselworld will feature the best synthesis of our exclusive heritage characterized by the "raging Bull" enclosed in a red shield. Our iconic products combine the excellence of Italian design with the highest quality craftsmanship. The Tonino Lamborghini Group is a true "lifestyle experience brand" with a clear vision: to export to the world the passion and spirit of Italian culture in the form of unique and distinctive design products, inspired by the richness of Italian art and industrial design."