Thursday, March 20th, 2014

Root Inc. Unveils New Company Brand Identity

Root Redesigns Visual Brand to Support Culture and Evolving Solutions and Capabilities

SYLVANIA, OH -- Root Inc., the strategy execution consulting company, today announced it has rebranded itself to better align with its culture and the solutions it delivers to leading companies around the world. Root's new brand identity reflects the company's growing capabilities and solutions that help organizations better engage their people in their strategies to deliver accelerated results and optimum business outcomes. The new brand can be seen applied to the website at www.rootinc.com and in this brief video.

The organization's "roots" are in developing highly interactive strategy deployment processes that rapidly build understanding and ownership with solutions like Root's Strategic Learning Map® modules and Watercooler® sketches. After many years of working with top brands such as Dow Chemical, PepsiCo, Starbucks, BMO Financial Group, and Swarovski, Root knows that engaging employees to effectively execute company strategies is a multifaceted challenge that requires solutions and thinking to match. Root takes a holistic approach to strategy execution through programs and solutions such as Customers for Life, the Root Compass® 2.0 Manager Development Program, cinematic storytelling, digital interactive solutions, and insights on drivers of high performance. The outcomes help leaders get clear and aligned on their strategies, launch and implement them successfully, and refine and sustain them over time for lasting impact from the top to the front line.

"Every business begins and ends with people. Strategy execution through people is the only way organizations can successfully bring their strategies to life," said Jim Haudan, chief executive officer, Root Inc. "As a company that has evolved considerably over the last 20 years, adding new capabilities, new solutions, and expertise in what it takes for companies to execute strategies, we needed to be sure our visual brand accurately represents who Root is today. We are passionate about ensuring organizations are engaging people intellectually and emotionally in the strategy and want our brand to reflect that passion."

About Root Inc.
Root is a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root does this by connecting people with complex strategies using creative and visual methods, transformative insights, and consulting know-how on strategy deployment and sustainment. With more than 20 years of capabilities developed from partnering with the world's largest businesses, Root has created a proven framework that consistently achieves clarity, ownership, and results. Based in Sylvania, Ohio, Root has been recognized as a Great Place to Work eight times in the last nine years. Visit www.rootinc.com for more information and follow Root on Twitter: @therootinc.

Note: Root Compass, Learning Map, and Watercooler are registered trademarks of Root Inc. in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

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Monica Rohleder 
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Aleassa Schambers 
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Keywords

Business, Solutions, Root, Strategy

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