- 208,603 Kia vehicles sold globally in February for 5.5% year-on-year gain
- February sales in China, Korea, General Markets and Europe post year-on-year sales growth of 18.2%, 6.4%, 2.4% and 2.0%, respectively
- Kia’s bestselling model in overseas markets for month of February was B-segment Rio (K2) with 35,480 units sold
(SEOUL) March 10, 2014 – Kia Motors Corporation announced today its global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles for February 2014, recording a total of 208,603 units sold. This figure represents a 5.5% year-on-year increase.
In February, Kia posted year-on-year sales increases in China, Korea, General Markets* and Europe* of 18.2% (45,704 units sold); 6.4% (35,000 units sold), 2.4% (41,620 units sold) and 2.0% (40,675 units sold), respectively. Meanwhile, February sales in North America decreased by -0.1% (45,604 units sold).
Cumulatively, through the first two months of 2014, Kia’s global sales have increased by 4.0% year-on-year to reach 425,209 units. China, General Markets*, Europe* and North America have experienced cumulative gains to date in 2014 of 12.4% (108,150 units sold), 2.4% (81,793 units sold), 2.4% (79,768 units sold) and 1.0% (86,498 units sold), respectively.
Kia’s bestselling model in overseas markets for the month of February was the B-segment Rio (known as ‘K2’ in China) with 35,480 units sold. The Sportage compact CUV was the second best seller with 31,084 units delivered, while the C-segment Cerato (known as ‘Forte’ or ‘K3’ in some markets), Optima D-segment sedan and Sorento mid-size CUV followed with 30,326, 18,346 and 13,974 units sold, respectively.
* ‘General markets’ include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East and Africa. ‘Europe’ includes both Western and Eastern European markets.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Alyson MacDonaldP: 02-9701-1768