Commercial Radio Australia (CRA) last week accredited Roy Morgan Research’s ASTEROID platform as a Gold Standard for delivery of the radio industry’s ratings data.
The seal of approval from CRA confirms ASTEROID meets the industry’s strictest criteria for compliance, reliability, stability and accuracy to ensure that the quality of the radio ratings data is upheld.
ASTEROID is used by all the major media agencies across Australia, so radio ratings data will be available in a familiar software package requiring little investment in training and IT infrastructure.
ASTEROID puts radio ratings data at the fingertips of thousands of users in strategy, planning and buying teams for immediate insight, analysis, communications planning and media buying.
Tim Martin, General Manager – Media, Roy Morgan Research, says:
“ASTEROID is the ubiquitous platform used by agencies across Australia. This development cements Roy Morgan’s position as the hub for media industry data, research and deep insights into Australian consumers.
“Accreditation by the CRA as an official supplier of radio ratings data is one step along an exciting roadmap for our ASTEROID platform as we move to a cloud-based data marketplace that is driving the media planning and buying world.”
Learn more about or download ASTEROID
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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