Wednesday, March 5th, 2014 - Roy Morgan Research

To combat rising household power costs (and help the environment while we’re at it), nearly 1 in 6 Australians now have solar panels installed in their homes, the latest data from Roy Morgan Research shows.

The proportion of Australians with solar panels has more than doubled in the past three years, from 7.5% in the March 2011 quarter to 16%—over three million people—by the end of 2013.  

Leading the way is South Australia where nearly three in ten people (28%) have solar panels, followed by 22% of Queenslanders and 18% of Western Australians. In NSW and Victoria, however, only 11% and 12% respectively have solar power in their homes.

% of Australians with Solar Electric Panels at home:

Source: Roy Morgan Single Source (Australia), January 2011–December 2013. Average quarterly sample n= 4613 Australians aged 14+.

Warren Reid, Group Account Manager – Consumer Products, Roy Morgan Research, says:

Much of the success of solar power in South Australia can be attributed to incentives from both the Federal Government (through its Renewable Energy Target scheme) and the State Government.

“Aside from their home state, the length of time someone has lived in the property strongly determines their likelihood of having solar-generated electricity. Of those who have lived at their current address for over 10 years, 1 in 5 have solar panels installed.

“However the strongest proportional growth has been among people who’ve lived in a home for between three and five years: from 9% in 2011 to 16% last year. This nearly twofold increase may suggest that people are installing solar panels sooner rather than later to generate long-term cost savings.

“With utilities costs tipped to stretch household budgets even further over the next few years, this trend in solar panels ownership is likely to continue. Currently, only a few energy companies offer their own installation packages, so retail installers such as SolarGain and True-Value Solar are the likely winners here.”

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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Keywords

electricity utilities solar

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