Friday, March 19th, 2010 - MasterCard Worldwide
Consumers Say Merchant Social Responsibility a Key Consideration in Making Purchases

Taiwan, 18 March, 2010: Purchasing with a conscience is quite becoming more popular in Taiwan as indicated by 73% of the respondents in the latest survey by MasterCard on ethical shopping. Respondents in Taiwan said they buy gifts that are based on fair trade principles while 62% said they buy gifts that are environmentally friendly. In Greater China, 82 percent of the respondents in China and 65% in Hong Kong said that fair trade principles are their favorite reason for purchasing gifts. The survey also shows that 62% of the survey respondents buy gifts that help to fund a good cause. The survey, conducted via online interviews in the fourth quarter of 2009, included 3,500 consumers in 13 markets in Asia/Pacific and Africa. This is the first time Taiwan market was surveyed. The survey and its accompanying reports do not reflect MasterCard’s financial performance.

More than 70% of the respondents in Taiwan also said they aim to purchase gifts that are environmentally friendly and even pay more for such items. The male respondents were more willing than females to find and even pay more for gifts that are environmentally friendly. The female respondents showed a greater willingness to find and pay more to buy gifts from vendors who donate part of the proceeds from sales to a good cause. In Asia/Pacific, both female and male respondents embrace the same ethos and principles when making purchases across the key indicators surveyed.

In Taiwan, over 80% of respondents showed a preference for buying goods from merchants who are environmentally responsible or who support charities. The survey also showed that the older the respondents are, the more likely they would consider the social responsibility of merchants when making purchases. Respondents aged 45-49 showed the most support of any age group for making social responsibility a factor in purchasing gifts. Respondents aged 18-24 were the least supportive of making social responsibility factor behind purchasing.

“There is a shift towards ethical shopping for a new class of knowledgeable and discerning shoppers in the region. The latest MasterCard survey demonstrates that consumers are looking beyond discounts and are drawn towards ethical practices - fair trade principles or eco-friendly products. Consumers are now aware that even when they make their purchases, they can make a difference. Therefore, MasterCard is dedicated to helping them consumers contribute to a good cause even as they go through their everyday activities. This is at the heart of a drive by MasterCard to encourage responsible spending and to make a difference in someone else's life,” said Danny Cheung, area head, Taiwan, Hong Kong & Macau, MasterCard Worldwide.

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Nini Lin
P: (886) 2 2722 5779 EXT. 121
W: www.mastercard.com

Jennifer Liu

P: (886) 2 2722 5779 EXT. 626

Keywords

MasterCard Survey Taiwan Ethical Shopping

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