Friday, February 28th, 2014 - Disruptive Capital / Aura Capital

For Immediate release

Disruptive Investment Group Limited Invests in Allure Bathrooms

The Board of Disruptive Investment Group Limited (ASX:DVI) has today announced that its wholly owned subsidiary, Disruptive EXE Pty Ltd, has signed a binding term sheet to invest in Allure Bathrooms (“Allure”). The investment is subject to due diligence and a number of conditions precedent.

The announcement underpins DVI’s core focus of discovering and investing in the commercial potential of disruptive innovations and young entrepreneurial competencies.

Founded in 2010 by Tony Nguyen and Vinh Luong, Melbourne-based Allure Bathrooms supplies high-end bathroom fittings, vanities, tiles and bathroom accessories, fitting perfectly within DVI’s classification as an owner, developer and operator of retail, franchise and e-commerce brands.

DVI is focused heavily on leveraging its platform and technology assets to potentially accelerate the growth of high quality companies run by committed founders and Allure is well positioned to fundamentally disrupt the bathroom supply industry, a market worth $4.6b annually in Australia[1]

Allure began operations by exclusively selling online, before opening a showroom / retail store in Collingwood, Melbourne in March 2013 and transitioning to an omni-channel model.

With proven customer demand, Allure’s omni-channel approach is ready to do for the bathroom industry what Kogan is doing in electronics and Appliances Online is doing in bulky white goods.

DVI Chairman, Dr Adir Shiffman, stated that “The Board of DVI believes Allure is a highly attractive investment and DVI has the ability to leverage its existing platform and expertise to potentially accelerate Allure's growth. Allure's omni-channel model is just starting to disrupt a huge market, yet it is already profitable on strong margins and generating free cashflow.”

The company has proven the demand for its products across a wide spectrum of customers, and is now ready to scale with huge e-commerce, retail and franchise potential.

This is the perfect example of an omni-channel disruptive business, and we're extremely pleased to be large partners in its future success."

At completion, DVI will acquire new shares in the new holding company of Allure equating to 40% of the issued capital for a total cash consideration of $1,500,000.

ENDS

Further enquiries to:

Calvin Ng  

P: 02 9248 6988

E: [email protected]

W: www.disruptive.net.au

About Disruptive Investment Group

Disruptive Investment Group is an Australian public company listed on the Australian Securities Exchange trading under the ASX Code: DVI. Disruptive Investment Group is an owner, developer and operator of retail, franchise and e-commerce brands. Its current brands include Awesome Water, Awesome Entertainment, www.Check-In.com.au, www.CheapHotels.com.au and www.EscapeLounge.com.au.

 

[1] Source: IBIS World Research May 13

Contact Profile

Disruptive Capital / Aura Capital


Aura Capital is a boutique corporate advisory and private equity house focussed on early stage and SME businesses in the retail financial services, resources and digital sector. The firm operates out of offices in Sydney and Melbourne, Australia and Singapore.
Calvin Ng
P: 0451111222
W: www.auracapital.com.au

Disruptive Investment Group


About Disruptive Investment Group

Disruptive Investment Group is an Australian public company listed on the Australian Securities Exchange trading under the ASX Code: DVI. Disruptive Investment Group is an owner, developer and operator of retail, franchise and e-commerce brands. Its current brands include Awesome Water, Awesome Entertainment, www.Check-In.com.au, www.CheapHotels.com.au and www.EscapeLounge.com.au


Calvin Ng
P: 02 92486988
M: 0451111222
W: www.disruptive.net.au

Keywords

Disruptive Investment Group Limited Investment Allure Bathrooms ASX Venture Capital Private Equity

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