In the crowded and competitive telecommunications market, exceptional customer service can sometimes prove frustratingly elusive. Last night, Roy Morgan Research recognised those businesses that stood out from the pack in 2013, announcing the annual Customer Satisfaction Award-winners for the Telecommunications industry.
Budget provider Amaysim romped in as Mobile Phone Service Provider of the Year, toppling 2011–12 winner, Virgin Mobile, with 12 out of 12 monthly wins in 2013.
Internode scored its third consecutive Home Internet Service Provider of the Year Award, while Home Phone Provider of the Year went to regional company Southern Phone for the first time.
Apple iPhone was never in doubt to win Handset Provider of the Year for the third year running, racking up an emphatic 12 monthly wins over the course of 2013.
Michele Levine, CEO, Roy Morgan Research, says:
“It’s been another big year in the Telecommunications industry, with Apple launching its long-awaited 5c and 5s handsets, land-line services continuing their slow decline in Australian households and options for online and mobile technologies proliferating at a dizzying rate.
“The winners of the telecommunications categories in our annual Customer Satisfaction Awards have distinguished themselves with consistently excellent service in a market where consumers are often left feeling overwhelmed, confused or even let down.
“Three-time winners Apple and Internode have shown yet again that a commitment to customer satisfaction is fundamental to their business philosophy, while first-time winners Amaysim and Southern Phone are to be congratulated for making such a positive impression on Australian consumers over the last year.”
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Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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