Friday, February 21st, 2014 - Roy Morgan Research

The flying kangaroo was soaring at last night’s Roy Morgan Research annual Customer Satisfaction Awards, with Australia’s oldest airline Qantas winning the Domestic Airline of the Year award.

Reports of looming cost cuts and challenges ahead were forgotten as Qantas pipped subsidiary Qantaslink and 2012 winner Virgin Australia at the post.

Virgin Australia didn’t leave empty-handed, however, convincingly winning the inaugural Domestic Business Airline of the Year Award.

With 10 monthly wins over the course of 2013, 5-star airline Singapore Airlines was a shoo-in for International Airline of the Year for the second year running, while luxury hotel Sofitel triumphed as the Hotel and Resort of the Year, well ahead of its nearest rival Sheraton.

Michele Levine, CEO, Roy Morgan Research, says:

“It’s been an eventful year for Australia’s tourism and travel industry, with the fluctuating Aussie dollar, stiff competition from overseas operators and the economic impacts of a federal election. So we’re delighted to announce the winners of the Tourism and Travel categories of the Roy Morgan Research Customer Satisfaction Awards.

 

 “Qantas proved it’s still a national favourite by snatching back the title of Domestic Airline of the Year and Virgin Australia wowed travellers with its fabulous business-class offering.

 

“International Airline of the Year Singapore Airlines’ reputation for excellence was confirmed for another year and the Sofitel celebrated its first win as Hotel and Resort of the year.

 

“Our winners’ commitment to providing industry-leading levels of customer satisfaction has not gone unnoticed by Australian consumers, as these Awards demonstrate.”

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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Keywords

Roy Morgan Customer Satisfaction Awards, tourism, travel, qantas, virgin, sofitel, singapore airlines

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