Friday, February 21st, 2014 - Roy Morgan Research

The flying kangaroo was soaring at last night’s Roy Morgan Research annual Customer Satisfaction Awards, with Australia’s oldest airline Qantas winning the Domestic Airline of the Year award.

Reports of looming cost cuts and challenges ahead were forgotten as Qantas pipped subsidiary Qantaslink and 2012 winner Virgin Australia at the post.

Virgin Australia didn’t leave empty-handed, however, convincingly winning the inaugural Domestic Business Airline of the Year Award.

With 10 monthly wins over the course of 2013, 5-star airline Singapore Airlines was a shoo-in for International Airline of the Year for the second year running, while luxury hotel Sofitel triumphed as the Hotel and Resort of the Year, well ahead of its nearest rival Sheraton.

Michele Levine, CEO, Roy Morgan Research, says:

“It’s been an eventful year for Australia’s tourism and travel industry, with the fluctuating Aussie dollar, stiff competition from overseas operators and the economic impacts of a federal election. So we’re delighted to announce the winners of the Tourism and Travel categories of the Roy Morgan Research Customer Satisfaction Awards.


 “Qantas proved it’s still a national favourite by snatching back the title of Domestic Airline of the Year and Virgin Australia wowed travellers with its fabulous business-class offering.


“International Airline of the Year Singapore Airlines’ reputation for excellence was confirmed for another year and the Sofitel celebrated its first win as Hotel and Resort of the year.


“Our winners’ commitment to providing industry-leading levels of customer satisfaction has not gone unnoticed by Australian consumers, as these Awards demonstrate.”

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
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Roy Morgan Customer Satisfaction Awards, tourism, travel, qantas, virgin, sofitel, singapore airlines




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