Contains Insights and Best Practices From Top Industry Experts
SINGAPORE--(Marketwired - Feb 19, 2014) - InMobi, the world's largest independent mobile advertising company, today announced the release of its first book, "Apponomics -- The Insider's Guide to a Billion Dollar App Business." The book is authored in conjunction with Peggy Anne Salz, a Gigaom Research mobile analyst, and chief analyst and founder of MobileGroove, a top 50-ranked influential destination providing editorial coverage and analysis regarding the mobile industry.
"Apponomics" is an advanced guide to mobile user acquisition and monetization, providing best practices and proven tactics to help developers turn their apps into a successful and sustainable global business. The book includes extensive market research, experiences and case studies from leading developers, including detailed interviews with senior executives from a wide variety of successful app companies, popular cross-platform tool providers, and regional app marketing gurus.
Key topics covered in the book include:
- A summary of the app market including key statistics;
- How to acquire high quality users at global scale;
- Best practices for app monetization and revenue optimization;
- Maximizing customer lifetime value through customer segmentation and targeted campaign management;
- How to make an app successful in global markets, including China; and,
- Advanced mobile marketing techniques leveraging big data.
"At InMobi, our customers range from large developer studios that make hundreds of millions of dollars annually, to much smaller app developers who fight for survival with minimal marketing resources," said Naveen Tewari, CEO, InMobi. "While mobile is universal and provides access to billions of app users, the dynamics of the app business changes significantly across countries. 'Apponomics' is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve."
"From social media marketing tips and tricks, to the essentials of mobile advertising, including advice on how to acquire -- and engage -- high quality users, to smart strategies to crack high-growth markets in Asia, this book equips app developers to drive big results on a small budget," said Peggy Ann Salz, Founder, MobileGroove. "But there's nothing small about the level of growth and innovation we can expect as millions of mobile apps, billions of users and trillions of sensors add up to produce countless opportunities for developers. This culmination of events will create and deliver an avalanche of apps to new platforms -- such as wearables -- that people will embrace, appreciate and monetize."
'Apponomics' is free and will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering in advance for an electronic version on the InMobi website atwww.inmobi.com/apponomics.
Industry Reviews of "Apponomics, The Insider's Guide to a Billion-Dollar App Business:
"The greatest weakness of most developers is thinking seriously about the business intricacies of their games and apps. On that basis, 'Apponomics -- The Insider's Guide to a Billion-Dollar App Business,' should be on everyone's reading list."
-- Jon Jordan, editor-at-large, PocketGamer.biz
"Apponomics" is a very useful contribution to helping folks understand how to address this complex topic. It's refreshing to see such a balanced view presented; it's neither 'an easy way to make your millions' nor doom laden. It tells the simple truth that success in this market is elusive, but with careful preparation you will maximize your chances."
-- Jo Rabin, Director, Mobile Monday London
"Making a great app is only half of the battle, then comes user acquisition and monetization -- not always an easy feat in this rapidly changing global market. 'Apponomics' is full of best practices and tips from industry experts that will help any app developer improve their chances of success in this complex business."
-- Dave Westin, Co-founder, Mobile UA Fellowship
"For an app to become a worldwide success in today's international market, developers need a competitive edge. The 'Apponomics -- The Insider's Guide to a Billion Dollar App Business,' contains practical advice: how to create cost-effective mobile app install campaigns to obtain volumes of high quality users, how to reach foreign markets, how to maximize user lifetime value, and ultimately, how to increase ROI. It's an essential read for anyone in the industry."
-- Rodrigo Mejia, User Acquisition EMEA, Gameloft
About the Author, Peggy Ann Salz
Peggy Anne Salz is the founder and lead analyst at Mobile Groove, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. Peggy is best known as the lead author of "The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business" (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps.
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.
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