Monday, February 10th, 2014 - Kia Motors

2014 Kia Optima Hybrid Unveiled at Chicago Auto Show

  • Kia’s stylish hybrid mid-size sedan returns with improved aerodynamic design and technological enhancements
  • Efficiency-focused design updated with restyled front and rear fascia
  • Hybrid version of Kia’s best-selling Optima now offers more high level features and options to enhance comfort and value

(SEOUL) February 7, 2014 -- Kia Motors America (KMA) today unveiled the 2014 Optima Hybrid mid-size sedan as one of three eco-friendly Kia vehicles introduced at the Chicago Auto Show.

The 2014 Optima Hybrid builds upon the advancements of its award-winning gas-powered sibling, which went on sale in the US late last year and in Australia last month.

Debuting with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new wheel designs, and unique grille and lighting elements, the 2014 Optima Hybrid improves upon its predecessor, which was named one of the “Top 11 Most Fuel-Efficient Sedans for 2013” by Edmunds.com. 

“The Optima Hybrid is an important and integral component of Kia’s advanced propulsion story,” said Orth Hedrick, vice-president of product planning, KMA.  “It’s unique in its segment because it not only gives owners savings at the gas pump and a smaller carbon footprint, but it also delivers world-class design, robust performance and an upscale personality, making it a truly attractive and well-rounded hybrid offer.”

Available in LX and EX trims, the 2014 Optima Hybrid features carryover refinements for smoothness and drivability, including a robust 35kW electric traction motor, a strong Hybrid Starter Generator (HSG) and a powerful 47 kW lithium polymer battery.  The combined gas-electric 148kW rating and combined 318Nm of torque remain, resulting in a responsive and enjoyable driving experience.  The LX model achieves an EPA estimated 36 mpg city, 40 mpg highway and 38 mpg combined, while the EX model delivers an EPA estimated 35/39/37i. 

Design Enhancements for Better Fuel Efficiency
The dynamic and sporty design upgrades on the gasoline-powered 2014 Optima are retooled for the Hybrid to increase fuel efficiency.  Contributing to improved aerodynamics are a series of additional vents in the Optima Hybrid’s unique front bumper, increasing airflow and reducing drag.  Newly designed and more aerodynamic 16- and 17-inch alloy wheels (LX and EX, respectively) reduce weight and drag while superbly integrating with the Optima’s eye-catching new design elements.

In addition to those elements designed with fuel efficiency in mind, the 2014 Optima Hybrid also boasts a unique new front grille design, Hybrid-exclusive front LED lighting, new Hybrid fender badges and an attractive and upscale optional white leather package.  Technological improvements to the gasoline-powered 2014 Optima carryover within the cabin of the Optima Hybrid, as drivers are greeted with more upscale and high-tech amenities.  Activating the Optima’s push button ignition brings two displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity®ii sound system, HD Radio™®iii, SiriusXM™ Satellite Radioiv and SiriusXM Traffic™iv.

Advanced Safety Features 
The 2014 Optima Hybrid is equipped with an impressive array of standard safety equipment. All trims come standard with driver and passenger advanced front airbags, front seat-mounted side airbags, full-length side curtain airbags, four-wheel Antilock Brake System (ABS), Vehicle Stability Management (VSM) and Electronic Stability Control (ESC).  Traction Control System (TCS) and Hill Start Assist Control (HAC) also come standard on all models

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.
i) Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.
ii) Infinity is a registered trademark of Harman International Industries, Incorporated.
iii) HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks of iBiquity Digital Corporation.
iv) Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease.  Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
v) No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive responsibly.

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Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313
W: kia.com.au

Alyson MacDonald

P: 02-9701-1768
M: 0411-244-676
W: www.kia.com.au

Kevin Hepworth, National Public Relations Manager, Kia Motors Australia

P: 02-9701-1734
M: 0412-210-313
W: www.kia.com.au

Keywords

kia, kia optima hybrid, eco-friendly cars, kia motors america, chicago autoshow, better fuel efficiency, hybrid sedan, fuel efficient cars, most fuel efficient cars,

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