Detailed below are the Roy Morgan Readership results for the 12 months to December 2013.
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and New Zealand, and ensures selection of the most appropriate publications to reach Population 14+ markets.
Readership Result pages:
Several significant — and positive — results emerged from this survey period:
Readership of almost all Australia’s daily newspaper mastheads (includes print, online and apps) has shown an increase across the board in the December survey period. Our view is that this upward trend is likely due to increased cross-platform consumption of news content, particularly PC and mobile devices such as smartphones and tablets. Further demonstrating that content from established and trusted masthead brands—in whatever form—remains an integral part of Australia’s media landscape.
The masthead readership of the New South Wales metro dailies rose over the last quarter, with the Daily Telegraph up 3.1% and the Sydney Morning Herald up 3.0%. In Victoria, readership of the Herald Sun rose 2.9% and The Age 1.7%. Western Australia’sSunday Times also performed strongly with a 3.9% increase since the September quarter.
Masthead readership of the Australian Financial Review increased by 3% compared to the previous survey, for a total 15.5% increase since December 2012.
And there’s more good news for hardcopy magazines, with the top two most-read titles, Woman’s Day and New Idea, both up since December 2012. However, it appears that men are becoming the driving force behind Australia’s continuing love of magazines. GQ is Australia’s fastest growing magazine year on year, boosting its total readership by a mighty 49.5% to 145,000.
(NB: It is worth noting that magazine figures do not include the revamped Cleo and Dolly issues under the new combined editorial structure for both magazines. Both titles have seen double figure percentage drops (down 30.7% and down 13.9% respectively). By way of comparison, the respective competitor titles are also under pressure too, with Girlfriend down 23.9% and Cosmopolitan down 24.6%.)
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Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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