Thursday, January 2nd, 2014 - Kia Motors

Kia Motors America’s (KMA) popular urban passenger vehicle, the all-new 2014 Soul, has earned the National Highway Traffic Safety Administration’s (NHTSA) 5-Star overall safety rating.

With its extensive list of standard safety features and use of high-tensile steel, Soul earned five stars in the frontal and side impact tests and four stars in the roll-over test.

“Soul’s 5-star safety rating speaks to Kia’s commitment to our customers. Our vehicles combine top-level safety with iconic design, world-class quality and, of course, the outstanding value for which our brand is well known,” said Michael Sprague, executive vice president, marketing & communications, KMA. “We took a great deal of care with the design and engineering of the second-generation Soul, and NHTSA’s testing has validated that effort.”

An impressive 66 percent of the all-new Soul’s chassis utilizes either Ultra High Strength Steel (35 percent) or High Strength Steel (31 percent). The 2014 model offers consumers invaluable protection in the form of standard safety features and technology, including six standard airbags (dual advanced front and front seat-mounted side air bags, full-length side curtain air bags) and a four-channel, four-sensor Antilock Brake System (ABS) with Electronic Brake Force Distribution (EBD), which takes into account vehicle load and weight distribution and applies the appropriate stopping force to improve control and stability. Additional standard safety equipment for Soul includes Hill-start Assist Control (HAC), Tyre Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Traction Control System (TCS).

In conjunction with the ABS, the TCS uses brake and engine torque intervention to enhance traction during launch and acceleration on slippery road surfaces. If the ABS system detects wheel slip, it signals the engine control unit to adjust torque output accordingly. TCS also senses when one or more wheels spin faster than the vehicle's speed, and if necessary, applies the brakes accordingly.  Working together, the two systems limit wheel spin and help the driver maintain control.

Working with the standard ABS with EBD and TCS, the ESC system can apply individual brakes selectively to help control oversteer and understeer as needed to help the driver maintain control on slippery surfaces or during certain emergency maneuvers.

The all-new Kia Soul will be introduced to the Australian marketing during the first quarter of 2014.

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Kia Motors

Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313

Alyson MacDonald, Press & Public Relations Executive, Kia Motors Australia

P: 02-9701-1768
M: 0411-244-676


Kia Motors, Kia, Kia Soul, Kia Soul earns NHTSA 5-star safety rating



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