The Government/public sector, Telstra, Google and Qantas are the brands most people want to work for in Australia, according to a survey of jobseekers by recruiting experts Hays.
Based on a survey of 287 people, Hays found that these top employers all have one thing in common: a solid employment brand.
“It is the perceived employee experience offered by these organisations that saw them named by jobseekers as ideal employers,” says Nick Deligiannis, Managing Director of Hays in Australia & New Zealand.
The survey also found that 60 per cent of employees view their ‘fit’ with the organisation’s vision, culture and values as 'extremely important' when looking for a new job.
This was followed by work/life balance (59 per cent), career path/ training and development available (40 per cent), and the organisation's financial health and stability (36 per cent).
“These justifications were ahead of salary and benefits (35 per cent) and demonstrate the value of creating and communicating a strong employment brand to the market,” says Nick. “Attracting candidates, particularly when high-level skills are in demand, is critical and part of this is making sure your employment branding communicates what your company offers and what it’s really like to work for.
“Interestingly, we also found that 72 per cent of job seekers would not apply for a job with a company whose vision, culture and values they didn't agree with.
When asked what makes them proud to say they work for a particular organisation, Australian employees pointed to the reputation of the company, the relationship between management and staff and the quality of its products or services. Also, 65 per cent of employees viewed an organisation’s brand or image as playing a key role in their decision to apply for a job.
The importance of a company’s online presence
The survey also revealed how important a company’s online presence is in attracting candidates. When searching job vacancy advertisements, 65 per cent of Australian employees said they only use the internet to search for a new job. Furthermore, 72 per cent judge a company based on its website recruitment page.
“According to the survey, 46 per cent of respondents use social media sites to look for a job, of which 90 per cent use LinkedIn. A total of 90 per cent of respondents believe that an organisation’s internet presence is either important or extremely important when seeking a new position,” says Nick.
“These responses clearly demonstrate how important it is for a company's website and social media pages to correspond to their employment brand as well as the company's vision, culture and values. An organisation should never underestimate the power and impact of its online presence in attracting the top talent.”
Hays, the world’s leading recruiting experts in qualified, professional and skilled people.
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For further information please contact Lucy Sharp, Regional Marketing Manager of Hays, on +61 2 8226 9885 or [email protected]
Hays is the leading global specialist recruiting group. We are the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in Asia Pacific and the UK and one of the market leaders in Continental Europe and Latin America. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments.
As at 30 June 2013 we employed 7,840 staff operating from 239 offices in 33 countries across 20 specialisms. For the year ended 30 June 2013, Hays reported net fees of £719 million and operating profit (pre-exceptional items) of £125.5 million. Hays placed around 53,000 candidates into permanent jobs and around 182,000 people into temporary assignments. 29% of Group net fees were generated in Asia Pacific.
Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.