Saddingtons Building Supplies have been in business since 1921 and service the Hunter region as a one-stop shop for all your building and construction needs. Saddingtons supply a wide range of core building materials, as well as garage doors and landscaping materials.
Anthony Saddington explains how ReachLocal has given Saddingtons a much sought after and completely measurable advertising solution that allows them to access and pull leads from the breadth of the web. Anthony benefits from a successful relationship with their ReachLocal Internet Marketing Consultant, who quickly understood what they do as a business and helped Saddingtons maximise their advertising dollar. ReachLocal gave Saddingtons some helpful website design suggestions for improving their return on investment and have made sure their ReachLocal ads drive the most customers to their business.
For the first time ever Saddingtons have had some measurable results from their advertising spend and some brilliant results at that! Anthony loves the fact they can find out exactly what their cost per lead is. Now the company can listen to their recorded calls to analyse whether they’ve achieved a sale or otherwise. The reporting and data that Saddingtons receive from ReachLocal has been first class and really allows the business to understand their marketing campaign and how effective it’s been.
Over time Saddingtons have used a varied range of marketing platforms from yellow pages to television advertising, as well as some print. Anthony explains the beauty of ReachLocal is it’s far more measurable than traditional forms of advertising and they now know they’re having great success. In particular the ReachLocal mobile app has been extremely effective for Saddingtons because it gives them very fast and up to date information on their campaigns. More importantly Anthony says they see it as a valuable training tool because he can go back and listen to all calls, then share his advice with staff.
ReachLocal brings Saddingtons a steady and reliable flow of leads. Their budget of AUD 700 per month gets the business 3,800 impressions from their ad, 240 site visits, along with 80 phone calls and 40 web events and emails. Anthony recommends ReachLocal’s services to all SME’s because the results talk for themselves.
ReachLocal is a NASDAQ publicly-listed company specialising in online marketing for small to medium businesses, national brands, agencies and resellers.
Since it began its operations in 2004 in the USA, the company has experienced rapid growth, and as a result, made its way to Australian shores where local offices in NSW, VIC, QLD, WA and SA work with the collective vision to help businesses acquire, maintain and retain customers using the internet.
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