ia Motors Corporation has announced its global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles through October 2013, recording a total of 2,299,299 units sold. This figure represents a 1.6% cumulative year-on-year increase through the first ten months of 2013.
In October, Kia posted a year-on-year sales increase in Europe* of 4.1% (51,203 units sold) along with positive gains in China of 1.3% (48,116 units sold). China also experienced the highest cumulative gain to date in 2013 of 16.6% (470,651 units sold), followed by Europe with 3.1% (497,119 units sold).
Kia’s bestselling model in overseas markets for the month of October was the B-segment Rio (known as ‘K2’ in China) with 38,174 units sold. The Sportage compact CUV was the second best seller with 34,353 units delivered, while the C-segment Cerato (known as ‘Forte’ in some markets), Optima D-segment sedan and the mid-size Sorento CUV followed with 29,421, 19,058 and 15,223 units sold, respectively.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Alyson MacDonaldP: 02-9701-1768