It’s a landscape cluttered with different measures: TARPs, page views, clicks, average issue readership, and time spent with media. What is on, what is open, in front of whom, and when?
CEO Michele Levine will this week present the latest Roy Morgan State of the Nation report with a spotlight on Media and the impact of new technologies.
This revealing presentation goes beyond the standard media metrics
and puts the focus back on people—their demographics, attitudes, behaviours and
intentions—to provide a structured, forensic analysis of just how Australians connect
with media today.
On Thursday in Sydney and Friday in Melbourne, the presentation will cover three frameworks for understanding the new ways people consume, share and substitute media:
- People and the choices they make (Roy Morgan Values Segments)
- Community as context and its role in change (Helix Personas)
- The normal Innovation Curve - as a lens for understanding the
and future state (Roy Morgan Technology Adoption Segments)
Media is not just changing; it’s changing people.
To book a place at the launch, or organise an interview with CEO Michele Levine, please contact:
Office: (03) 9224 5309
Mobile: 0402 700 258
Thursday November 14
7.30am for 8am start or 9.30am for a 10am start
Roy Morgan Research, 232 Sussex Street, Sydney
Friday November 15
8.30am for 9am start
Roy Morgan Research, 401 Collins Street, Melbourne
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.