Saturday, November 9th, 2013 - Game Insight
New Research From Game Insight and J'Son & Partners Reveals Enormous Mobile Growth in Eastern Europe

SAN FRANCISCO, CA and MOSCOW, RUSSIA -- (Marketwired)  -- Game Insight and J'son & Partners present startling new market research on the Russian mobile market, comparing growth in mobile applications and devices in Russia against global figures. The new research can be found in the infographic entitled 'Russia - Emerging Market,' which offers a high-level glimpse at historical and present trends in the mobile, as well as future predictions for the mobile industry that will be discussed in depth at Live Mobile! European Mobile Congress, Russia's premiere mobile conference, which will take place in Moscow on November, 12-13th 2013.

Game Insight, a leading publisher/developer of mobile/social games and key subject matter expert and organizer for the event, has partnered with international consulting firm J'son & Partners for this study, focusing on mobile market trends going into 2013 and beyond. According to the study, the mobile application market volume in Russia will exceed $330 million for 2013. In addition to calculating total mobile app market volume, the study also compares key trends and figures in the Russian mobile market against those of different countries, as well as against global aggregates.

For instance, for the last two years, the average percentage of Russian mobile internet users has increased by a factor of 10. In fact, mobile internet expansion in Russia has outpaced that of other developing mobile markets by a sizeable margin, with penetration three times higher than in China and nine times higher than in India. Additionally, the Russian social network service Vkontakte has been shown to be twice as popular as Facebook among Russian mobile Internet users, highlighting the fact that although Facebook remains the world's largest social network, local markets around the world may often have higher penetration of native social and mobile applications. This research highlights both the rapid expansion of the country's mobile space as well as its idiosyncrasies -- both of which are crucial areas of expertise for mobile and tech companies seeking their fortunes in Russia.

Key insights like these will be further explored in sessions at Live Mobile! European Mobile Congress. The top players in mobile, gaming, and application services will gather in Moscow at the Digital October Center venue this November to discuss important trends in the mobile market, as well as to answer the industry's most pressing questions. The event's participant list includes Google, Facebook, Microsoft, Warner Bros. Entertainment, Samsung, Huawei, AppAnnie, Flurry, Zeptolab, Chartboost, Yandex, Afisha, and many more. The event's partner list includes general information partner BFM.Ru, general business partner RBK OAO Media Holding, and general gaming media partner and leading international mobile gaming outlet Pocketgamer.Biz. The official sponsors of the event are Unilead and devtodev.

About Game Insight
Founded in 2010, Game Insight is a global developer and publisher of varied, user-focused, and free-to-play games for all major mobile and social platforms, including iOS, Android, Facebook, Vkontakte, and Web. This is the team of more than 800 passionate game developers who actually play games themselves. The internal network consists of 17 different studios that constantly create and update high-quality games, many of which have already become #1 top-grossing hits in mobile application stores and in social networks around the world, which has led Game Insight to build a global audience of more than 150 million users. Today Game Insight is one of the leading companies in mobile game industry. The strategic goal of the company is to become the world's leader in the development of Freemium games. For more info, please visit http://www.game-insight.com/

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Alexis Valerio, Senior PR Manager of North America

W: www.Game-Insight.com

Keywords

Russian mobile market

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