Shop Small initiative increases consumer interest in local businesses.
BYRON BAY, New South Wales – Byron Bay Gifts, Australian retailer of organic, local and sustainable gifts, has recently noticed an increase in customer interest as a result of national initiatives to increase local spending. Shop Small seeks to increase awareness of the importance of supporting local businesses throughout the month of November.
In addition to being based in Australia, Byron Bay Gifts makes a point to stock Australian-made products in order to further support local businesses. Byron Bay Gifts is a web-based store that provides gift hampers and baskets to corporate and personal customers throughout Australia. Each product is chosen with social responsibility in mind and is shipped using sustainable cardboard and packaging materials.
Shop Small was launched by Prime Minister Tony Abbott, who has recognized small businesses as the heart of the Australian economy. Consumers are urged to shop at local businesses throughout the month of November in order to help build an environment that will encourage new startups. Byron Bay Gifts is one of many local businesses seeing an influx of customers as a result of this initiative.
Quest Community Newspapers also recently launched its Live Local, Buy Local campaign, which offered prize money to local customers who supported participating businesses. Both campaigns have increased awareness of the benefits of shopping locally, as opposed to supporting large, global retailers.
E-commerce sites such as Byron Bay Gifts are particularly of interest to the growing number of online shoppers. During the Christmas season, consumers can choose a gift and have it mailed directly to the recipient. Byron Bay’s access to some of the best local gourmet foods and handmade gifts gives customers a wide range of products from the popular tourist spot. These unique gift options are ideal for the Christmas gift-giving season.
To browse Byron Bay Gifts’ products or learn more about its line of local products, visit http://www.byronbaygifts.com.au/.
Byron Bay Gifts
Byron Bay is a tourism mecca in Australia with a quirky mix of artists, farmers and execs. The region runs from pristine beaches to national parks, rivers and fertile farmland providing the perfect setting for handmade crafts and gourmet foods.
Byron Bay Gifts brings together these local artisans to offer a local shopping experience for our customers that includes organic, sustainable and handmade gifts.