OAK BROOK, IL--(Marketwired - Oct 30, 2013) - McDonald's, a Worldwide Olympic Partner, is commemorating 100 days until the Sochi 2014 Olympic Winter Games with details about the Company's sponsorship plans. To celebrate the spirit of the Games with everyone around the world, McDonald's Olympic activities will create opportunities for new connections for fans, athletes and customers, while fostering a spirit of unity and togetherness for all those participating in or celebrating the Games.
McDonald's Sochi 2014 Highlights
McDonald's Quality Food During the Games
As the Official Restaurant of the Olympic Games, McDonald's is building two 24-hour restaurants in the Athlete's Village and Main Media Center for athletes, officials, coaches and media, which will feature a McCafé menu. McDonald's will also have five permanent restaurants in Sochi and the surrounding region that residents and visitors will be able to enjoy during and after the Games.
For the first time, McDonald's will debut several menu items new to Russia including grilled chicken, frappes and smoothies. Customers will also enjoy a variety of favorites during the Games like the Big Mac, Salads, Chicken McNuggets and World Famous Fries.
Playground to be Dedicated to Sochi
For years McDonald's has understood the importance of play bringing families and friends together. The company's commitment to providing access to all types of play comes to life through local market grassroots programs that champion physical and creative play. As part of its legacy to the city of Sochi, McDonald's will donate a new children's playground. The playground is designed to meet the needs of children with disabilities, enabling them to play, learn and be active together.
McDonald's Champions of Play
As part of the company's on-going commitment to children's well-being, McDonald's is planning to bring together children from the host country Russia and additional countries from around the world for a once-in-a-lifetime opportunity in Sochi to experience the Games first hand. Many of the kids selected will act as correspondents while at the Games, reporting on their Olympic journey back to their hometown press. They will attend Olympic events, meet athletes and learn about global cultures, while sharing the sights and sounds of the Games through their eyes with family, friends and their communities.
McDonald's Olympic Champion Crew
McDonald's onsite restaurants will be staffed during the Games by nearly 350 Russian Olympic Champion Crew members from across the country. These best of the best restaurant staff are selected based on their status as McDonald's All Stars or Employees of the Month at their hometown restaurants. McDonald's Olympic Champion Crew, which has been part of McDonald's sponsorship activity since the 2000 Sydney Olympic Games, will serve spectators, as well as the world's best athletes, coaches, officials and media.
About McDonald's and the Olympic Games
McDonald's commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France, after they reported being homesick for McDonald's food. The company has served its menu of choice and variety to millions of athletes, their coaches, families and fans. Sochi 2014 marks the tenth consecutive Games that McDonald's will feed the athletes as the Official Restaurant of the Olympic Games.
About McDonald's in Russia
McDonald's in Russia is a quick service restaurant leader with more than 380 restaurants in 112 cities since opening in 1990. McDonald's Russia employs nearly 37,000 people who serve over 1 million customers a day. For more information, please visit our website at www.mcdonalds.ru.
McDonald's is the world's leading global foodservice retailer with more than 34,000 locations serving approximately 69 million customers in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook andTwitter.