Local businesses today are faced with the challenge of reaching the right local consumers they need to grow their business. The typical local business does not have the time, or tools to do online marketing effectively. And with so many different online marketing choices, it’s difficult to know where to invest or how much to spend, let alone how to implement, track and optimise it all.
ReachLocal, an online marketing services company and a Google AdWords Premier SME Partner understands the local business challenge when it comes to a digital marketing. With this in mind, they’ve helped to alleviate the issues for local businesses by providing free seminars across the country about the latest trends in the online industry. ReachLocal have teamed up with Strategic Partner, Michael Salmon at Google, to provide local businesses with information on how they can use the latest insights to their advantage.
A recent study conducted by Google and Deloitte was one of the talking points at the seminars, with findings revealing that only 16% of Australian SME’s have high digital engagement, 25% medium digital engagement, 24% low digital engagement and 35% very low or no digital engagement. These are surprising statistics considering that Australian consumers are online more than ever, and even more so on smartphones. This is an opportunity that’s available now, in fact, the studies presented that there is a 20% increase in revenue for businesses that just move up one level of digital engagement. And that web-enabled SME’s are two times more likely to be growing revenue and earn two times more revenue per employee than those with low engagement. The same studies also found that SME’s with higher level of engagement have better growth prospects, more diversified sources of revenue and a bigger customer database. These are just some of the eye-opening facts that the ReachLocal seminars have shed to light for local businesses across the country.
The seminars further shed to light the importance of tracking and reporting when it comes to running any type of marketing activity for businesses. In a society where time is money, and ROI is key, it is extremely important for businesses to understand exactly where their investment is going, and what’s making them money. ReachLocal helps local businesses during the seminar understand the tools available today that will help them track their spend, and measure their cost per lead.
ReachLocal and Google have delivered seminars in each of their offices throughout the year, as well as partnered with regional councils such as the Canberra Business Council, West Torrens Football Club, Eagles Football Club, Canberra Raiders, Geelong Chamber of Commerce and Small Business Programs across the country.
ReachLocal is a NASDAQ publicly-listed company specialising in online marketing for small to medium businesses, national brands, agencies and resellers.
Since it began its operations in 2004 in the USA, the company has experienced rapid growth, and as a result, made its way to Australian shores where local offices in NSW, VIC, QLD, WA and SA work with the collective vision to help businesses acquire, maintain and retain customers using the internet.
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