Australian businesses overall spent more per month on mobile phone services in the 12 months to June 2013, with an average monthly spend of $126, compared to $121 the previous year. By contrast, expenditure on fixed-line services has decreased, $166 compared to $170 the previous year, however medium and large businesses expenditure on these services has increased ($778, up from $750 in the 12 months to June 2012).
Average monthly expenditure on Fixed-line and Mobile Phone Services by Australian Businesses
Source: Roy Morgan Research Business Survey, July 2011 – June 2013. Businesses with Fixed-line Phone Services: YE June 2012 n = 9,316, YE June 2013 n= 9,853; Businesses with Mobile Phone Services: YE June 2012 n = 9,098, YE June 2013 n= 9,640. Question: "On average, how much does the business spend on <fixed line/mobile phone> services with <provider> per month?"
Nigel Smith, Director of Business Research, Roy Morgan Research, says:
“Overall business telecommunications expenditure has grown gradually over the last 12 months, by about 2.8%. Expenditure of mobile phones has grown much faster than this (10.6%), and faster than expenditure on fixed line services (8.8%). The growth has been particularly pronounced among medium and large businesses where a 6.7% increase in the average number of mobiles has been accompanied by an increase in average mobile expenditure of 27.0% — indicating much greater usage of these mobile services.
“If at some point businesses begin to feel pressure to minimise telecommunications expenditure, it would seem much more likely that fixed line services will be replaced by mobile phone services, than the other way around.”
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Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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