Drop and give me thirty! The proportion of Australians 14+ paying a personal fitness trainer has surged 30% in the past year, the latest results from Roy Morgan Single Source show.
From mid-2011 it looked like personal training was on the outs. But the trend reversed sharply, up from 3.7% in June 2012 to 4.8% now paying for the service in an average month—around an extra 220,000 people in only a year.
57% of those getting personalised workouts are women—a proportion that has remained fairly consistent over the past four years. In the year to June 2013, 5.5% of women paid for personal training in an average month (up 1.3% points since 2012), compared with 4.1% of men (up 1% point).
Geoffrey Smith, General Manager – Consumer Products, Roy Morgan Research, says:
“There has clearly been a considerable increase over the past four years in the number of people paying for personal training, with the biggest growth among Australians aged 25 to 34.
“The Alere Wellness Index powered by Roy Morgan Research enables us to examine the changes in population health across seven sub-indices. The Exercise and Activity scores for the year to June show about one third of the total adult population has a positive index score above 109—but a majority 54% of adults who pay for personal training exceed that score.
“Australian adults who pay for personal fitness training have an overall Health Index score 6.7% above the national average.”
Source: Roy Morgan Single Source (Australia), Australians 14+ Jul 2008 to June 2013. Average annual sample n = 19,568
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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