Wednesday, September 18th, 2013 - Roy Morgan Research
Australian online retail businesses are more likely to increase their number of employees in the next 12 months compared to store-based retailers, according to recent findings from the Roy Morgan Business Survey.

Australian online retail businesses are more likely to increase their number of employees in the next 12 months (16% plan to increase) compared to store-based retailers (9% plan to increase). These are the recent findings from the Roy Morgan Business Survey of over 6,900 Australian businesses in the 6 months to July 2013.

Retail businesses in total are just as likely to increase employee numbers over the next 12 months (11%) as are total Australian businesses (11%) but are also marginally more likely than Australian businesses in general to decrease employee numbers in the next 12 months (10% compared to 8% respectively).

Source:Roy Morgan Business Single Source (Australia), 6 months to July 2013 = 6,927. Total Retail Businesses (ANZSIC division G) n= 670; Store-based Retailing Businesses (ANZSIC codes 41 and 42) n= 405; Online Retailers (ANZSIC code43) n=52). Question: "Compared to the last 12 months, what is the business's outlook for the next 12 months in the following areas?"; Number of Employees: “Increase”, “Stay the same”, “Decrease”.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“With just over half of the Australian population now purchasing online in an average three month period, it is not surprising that online retailers are much more likely than bricks and mortar retailers to be planning to increase employee numbers over the next 12 months.

“A great deal is currently being written about how the retail sector is facing difficult times but this is to a large extent a result in the rapid growth in online purchasing. This is supported by the fact that not only are online retailers much more likely than other retailers to increase employee numbers over the next 12 months but are also more likely than total Australian businesses to expand their workforce.

“The conclusion here is that the change in the combined workforce for both online and bricks and mortar retail is only likely to be a little behind that of all businesses in Australia.”

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