Tuesday, September 17th, 2013 - Roy Morgan Research
Less than one in four poker machine players say they go to the venue primarily to gamble, the latest Roy Morgan Gambling Monitor shows.

Gambling is the primary activity for less than one in four poker machine players (23%), while nearly half of pokie players also dined (48%) and over a third also drank alcohol (36%) on their most recent outing to a pokies venue, the latest Roy Morgan Gambling Monitor shows.

In the 12 months to June 2013, 33% of poker machine players went to the venue with friends on their most recent visit, 14% socialised with other patrons and 6% saw a live performance or entertainment.

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Patronage of RSL and Leagues clubs has declined over the past decade, and fewer Australians are playing the poker machines: 18% in the last three months, down from 31% a decade ago.

“Australians aged over 50 are more likely than those under 50 to have played poker machines in the last three months (21% vs 16%). Poker machine players over 50 are more likely than younger players to go to a venue primarily to gamble (25% vs 20%), and are more likely to dine (54% vs 42%).

“When Australians under 50 play the pokies they are more likely to go to a gambling venue with a group of friends (40% vs 26%) and to drink alcohol (43% vs 29%) than older players.

“It is important for clubs, pubs, and casinos to understand the demographics, attitudes and behavioural profile of their patrons, so as to provide dining and entertainment options that are both relevant and appealing.”

Source: Roy Morgan Single Source (Australia), July 2012 - June 2013 (n = 4,779).

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209
W: www.roymorgan.com


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