Thursday, September 12th, 2013 - StayinFront

Heinz has taken its strategic marketing operations to a new level with the implementation of StayinFront EdgeCG®, StayinFront’s on-demand sales force automation solution designed specifically for the consumer goods industry.

Heinz has has equipped the 85 Australian field force with iPad Minis utilising the StayinFront TouchCG®. At present, Heinz is also working on the implementation of the solution across the New Zealand business. This mobile CRM solution is designed to make them more productive in-store, while providing Heinz management with real time access to reporting and information from the field.  In turn, management is able to turn these insights to action.

 A critical component of the new sales force automation solution was the ability for Heinz to migrate from a paper based system to an electronic system. Data captured in-field allows Heinz to create scorecards, enabling Heinz to provide feedback to its sales team and improve service delivery to their customers. 

Paul Diacogiorgis, National Field Manager at Heinz Australia, said, “Heinz has a passion for achieving great results. With the StayinFront solution we have been able to create scorecards to help ensure we make better decisions as a business to help our customers.”

Other key benefits for Heinz include: 

  • An ‘out of the box’ solution, which required no customisation, despite the differing compliance and marketing operations that the Australian and New Zealand teams work under as they market the extensive range of iconic Heinz-branded products as well as the Wattie’s, Weight Watchers, Greenseas, Cottee’s, Golden Circle and Original Juice  labels also owned by Heinz.
  • A highly sophisticated but affordable on-demand CRM solution for today’s popular mobility devices, from iPhones and iPads to Android™ smartphones and tablets. 
  • An on-demand and fully hosted solution so Heinz is  always up to date with the latest technology supporting its future strategy and growth.

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “Through our deep knowledge of the FMCG sector, StayinFront was able to demonstrate to Heinz our understanding of its business requirements and the specific conditions of the Australian and New Zealand marketplaces, allowing Heinz to implement a solution for maximum effectiveness in-field.”



About Heinz Australia

Heinz has been a familiar name in Australia for more than one hundred years. Today, more than 1,100 people work at Heinz Australia, including across manufacturing centres in Echuca, Wagga Wagga, Northgate and Mill Park. From its iconic baked beans to inspiring weight loss solutions and a host of other great food and beverage products in between, Heinz as a company takes pride in “doing common things, uncommonly well”.

Contact Profile


StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at
Shuna Boyd
P: 02 9418 8100
M: 0419 415 301


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