The recently released figures show that year on year online retail has grown by a whopping 23 per cent. Streets ahead of the 2.4 per cent growth experienced by traditional bricks-and-mortar retailers.
Confirming the clicks over bricks trend, Milan Direct Co-Founder Dean Ramler reported the company’s biggest growth area as Sydney, with online traffic up by 23 per cent and revenue up by an even healthier 30 per cent.
“Many Sydneysiders are time poor, making online retail a much more attractive option than visiting bricks and mortar stores,” said Mr Ramler
“Office chairs Sydney has proved to be one of our most popular product lines, which demonstrates the online boom is not just limited to easy-to-post items.
“Interestingly when Milan Direct was first established we were repeatedly told that office furniture was something people would never buy online.
“Thankfully we didn’t listen. Our success and the success of online retail as a whole demonstrate that when you’re offering quality products at the best prices people won’t hesitate to buy online.
“The success of our line of ergonomic office chairs Sydney is testament that when you build a reputation that customers trust, than they’re more than willing to purchase those bigger items, which traditionally were only ever bought in bricks-and-mortar stores,” he said.
Mr Ramler explained the very nature of the Internet, being an open and transparent forum for information sharing, means many shoppers actually have greater confidence shopping online than they do in physical retail stores.
“Having an online presence means every one of our customers has a means to broadcast exactly what they think of us. Our business has been built on the positive feedback of customers. It keeps us very much on our toes and ensures every aspect of our service offering meets our customers expectations – each and every time,” he said.
And superior customer service matched with quality products appears to be a business philosophy that is working.
“We’re on a mission to make designer furniture more affordable. From an office chair in Sydney to a bedroom setting in Melbourne there’s a Milan Direct designer piece to match every requirement and budget,” said Mr Ramler.
Milan Direct offers fast delivery across Australia along with a 14-day money back guarantee on all purchases.
To find out more about the Milan Direct business concept visit www.milandirect.com.au
Milan Direct is Australia's Largest Online Furniture Retailer with over 150,000 highly satisfied customers served and over 700,000 pieces of designer furniture and homewares sold to date.
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