Thursday, September 5th, 2013 - Roy Morgan - B2B

Australian businesses that recorded ‘below target’ overall performance for the last 12 months are the harshest critics of the Federal Government’s performance on facilitating business growth.

Australian businesses that recorded ‘below target’ overall performance for the last 12 months (which account for 38% of the nation’s businesses) are the harshest critics of the Federal Government’s performance on facilitating business growth, with 67% saying the government’s performance was ‘very poor’. These are the recent findings from the Roy Morgan Business Survey of over 3,400 Australian businesses in the 3 months to July 2013.

By contrast, businesses that were ‘above target’ (13% of businesses) or ‘on target’ (44% of businesses) were more likely to judge the Federal Government's performance more favourably, although they were still negative overall.

It is important to note that on the whole, 58% of Australian businesses judged the performance of the Federal Government in facilitating business growth as ‘very poor’, and only 6% as ‘very good’.

Source:Roy Morgan Business Single Source (Australia), 3 months to July 2013 = 3,449.

Questions: "In the last 12 months, how would you rate the business's overall performance?”: “Below target”, “On target”, “Above target”; “How would you rate the current Federal Governments’ performance in fostering a climate of growth for businesses in Australia?”: “Very poor”, “Average”, “Very good”.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The majority of businesses have judged the performance of the Federal Government as ‘Very Poor’ since September 2011, a trend which has shown no real change over the last year. It seems that the businesses who judge the government poorly are also likely to be reporting the importance of the economy as a factor influencing their business performance in the last 12 months, and are also the group more likely to reporting they are ‘Below Target’ in their overall performance. It would seem likely that for businesses at least hard times are unlikely to improve their opinion of the Federal Government during the election campaign but there are tentative signs in the Roy Morgan Business Confidence Survey that the business outlook is improving, most likely as a result of the anticipation of a change of government.”

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Roy Morgan - B2B


Australia’s leading B2B market research These findings are from the Roy Morgan Business Single Source survey, the most comprehensive B2B research in Australia which interviews over 30,000 business decision makers p.a. The research covers business confidence, telecommunications, banking & finance and business media use which can be analysed by number of employees, annual turnover, head office and operating locations, sources of revenue and financial performance and expectations. Ready Made Research reports include Business Confidence and Business Banking Satisfaction.
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Australian business performance

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