Thursday, September 5th, 2013 - Cutco Cutlery Corporation and Vector Marketing
Today's job market for college graduates is a tough one, but these students can find a more receptive environment if they select internships and summer jobs by looking to the future, according to one career counselor.

According to John Fracchia, Associate Director of Career Services at Ithaca College, nothing impresses a hiring manager more than seeing recent college graduates who have taken their job searches seriously by planning years ahead of graduation.

He sees this dynamic with many students who take advantage of summer positions with Vector Marketing, the direct sales division for Cutco Cutlery, the largest kitchen cutlery manufacturer in North America. The company sells its products through a national network of college students who sell through in-home personal demonstrations.

"One of our students sold Cutco and was very successful," he said. "She got out of the business, but then came back. This student asked if she could stop by and give me a demonstration. I was very curious about it."

One of the common impressions among hiring managers and career counselors is the poise and confidence displayed by Vector sales representatives.

"These students learn a wide range of skills related to sales," said Helen Brown, Academic Outreach Manager, Vector Marketing. "We regularly hear that hiring managers will pretty much guarantee an interview if this experience is on a resume."

Fracchia saw this first hand.

"This student did a wonderful job demonstrating the product and conveying value," he said. "I actually thought the knives I owned were fine, but I ended up buying a rather large set. I use them for everything.

"I was also very impressed by the fact that Cutco's cutlery products are made in America. This was another value-add that was conveyed by the sales rep. In addition to the quality of the Cutco products, the fact that they are manufactured in western New York state was important in my buying decision."

According to Brown, this reaction is fairly common.

"Our reps step into a product demonstration with confidence, knowing that they are selling what is perhaps the finest cutlery in the world," she said. "They also show a strong knowledge of the product and convey value. Just as important is that they learn to listen to the customer to determine their needs in the kitchen.

"Just as important is that they learn how to connect with customers to determine their needs."

These student sales representatives also learn a variety of sales skills that are usually associated with people many years older. They include:

    Time management
    Closing techniques
    Customer service

"Many of our reps stay with Vector and move on to managerial positions with the company," said Brown. "Others move on to careers with top-notch organizations and excel due to the experience they gained during their time with Vector."

Contact Profile

Cutco Cutlery Corporation and Vector Marketing

Cutco Cutlery is a 64-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company's sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 15 million US households have a Cutco product.

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MEDIA CONTACTS: Diana Laverdure
P: 561-483-7040


Sales Skills Cutco Cutlery



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