Kia has confirmed that its dramatic new European concept, to be unveiled at the 65th Internationale Automobil-Ausstellung (IAA) in Frankfurt, will be called the Kia Niro.
The Kia Niro hints at a possible future B-segment contender ready to take on the urban environment with style and tenacity, and will preview an innovative new powertrain when it is revealed on September 10. The car was designed at Kia’s Frankfurt design studio – less than a kilometre away from the IAA – under the direction of Gregory Guillaume, Chief Designer Europe.
Accepting any challenge that the assured modern motorist may throw at it, Niro combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials – including stainless steel elements – in compact, purposeful dimensions.
Born out of Kia’s determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue, Niro features intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.
Niro’s unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.