After a 2% point drop in the past year alone, now just 37% of Australians 14+ buy sun care or sunscreen within an average six month period.
Fewer Australians are buying sunscreen despite rising levels of concern about skin cancer, research from Roy Morgan shows.
After a 2% point drop in the past year alone, now just 37% of Australians 14+ buy sun care or sunscreen within an average six month period, Roy Morgan Research data for the year to March 2013 shows. This now represents a total decrease of 4% points since March 2009.
The decline in the sunscreen purchase rate has occurred across all groups, but with the sharpest proportional decrease (of over 10%) among Australians aged 50 to 64: down from 39% in 2009 to 35% today.
However 60% of Australians are worried about skin cancer—up from 58% in 2009. While those who are concerned about skin cancer are more likely to buy sunscreen in an average six months, there has also been a strong decline within this group: from 47% four years ago to 42% now.
Angela Smith, Group Account Manager, Roy Morgan Research, says:
“Fewer Australians are buying sunscreen despite more of us being concerned about skin cancer.
“Although more general skin care and cosmetic products now have a sun protection factor than ever before, we are seeing a decline in the purchase of dedicated sun care and sunscreen among both men and women.
Source: Roy Morgan Single Source (Australia), April 2008 – March 2013, average yearly sample n = 19,615.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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