In the twelve months to July 2013, 41% of overseas business travellers would consider Emirates for their next trip, up from 35% since the announcement of the Qantas-Emirates partnership in September 2012.
The latest edition of the Roy Morgan Air Travel Survey shows that for the twelve months to July 2013, 41% of overseas business travellers would consider Emirates for their next trip, up from 35% since the announcement of the Qantas-Emirates partnership in September 2012. Qantas only enjoyed a temporary lift in consideration after the announcement, from 57% in September 2012 to 61% in March 2013, before dropping to 58% as of July 2013.
Consideration for Singapore Airlines is at 40% for July 2013, down from 44% in September 2012.
Air New Zealand is the clear leader in the New Zealand market, with 72% of business travellers considering the airline for their next overseas trip.
Source:Roy Morgan Single Source (Australia), August 2010 – July 2013, average annual sample n = 403.
Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
“Emirates is a fast-growing, full-service airline that has leveraged their partnership with Qantas to gain more exposure in the Australian market. Emirates ranks No.2 in terms of customer satisfaction among Australian flyers (88%), close on the heels of Singapore Airlines (90%) and well in front of Qantas International (81%).
“Initially Qantas seemed to benefit from September’s announcement of its partnership with Emirates, which offered one-stop access to 33 European destinations via Dubai. Consideration for Qantas among overseas business travellers lifted until March 2013, but has since dropped back.
“It’s important for airlines to understand the demographics, attitudes and behavioural profile of their business travellers, so as to target them most effectively. What’s more, as Qantas’s shifting fortunes suggest, the market is not static, and airlines need to stay abreast of their customers’ changing preferences and needs.”
Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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