It follows Roy Morgan Research’s recent launch of the Digital Universe, Australia’s most comprehensive composition of online attitudes audience, commerce, communication and device measurement and trends.
With over 15 years experience in Australia and the UK in digital, including senior stints in digital advertising and media gained at various start ups, media and advertising agencies, Tim’s deep experience in digital media, marketing and analytics will further bolster Roy Morgan Research’s digital offerings to existing and new clients across media, agencies and a wide range of industry verticals, including telecommunications, online retail and media.
General Manager, Media and Communications, George Pesutto says, “The appointment of Tim Martin who is such an experienced digital executive is a natural progression for this company. Our Digital Universe offering will continue to evolve at a rapid pace to meet client needs thus Tim’s contribution will be critical to Roy Morgan Research’s success in this regard.”
Tim Martin commented, “I am delighted by this opportunity to join Roy Morgan Research, who are the clear leaders in the industry. It is most exciting to work with a methodology that is exact and based on single source data collected from real Australians rather than ad servers or cookies. I am very much looking forward to driving ahead the digital agenda for Roy Morgan Research and our clients.”
Tim Martin hits the ground running and brings with him a wide network of contacts within agencies, brands and media owners from his time at emitch, Pure Creative / DMBB and DDB.
George Pesutto added, “We’ve been delighted by our clients’ reaction to Tim’s appointment and he has wasted no time in getting to understand their needs and the Roy Morgan Research product.”
View full release on www.roymorgan.com
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.