Tuesday, August 20th, 2013 - Roy Morgan - B2B

In a surprising result, Victorian businesses are the most likely of all Australian states to expect to increase their ‘Level of Investment’ over the next 12 months.

Businesses in Victoria are the most likely to expect to increase their ‘Level of Investment’ over the next 12 months, with a net 5.5% likely to increase. Businesses in Queensland and Western Australia, by contrast, are only marginally more likely to intend to increase, rather than decrease their ‘Level of Investment’ in the same period, with a net proportion intending to increase of only 0.6% and 0.5% respectively. These are the latest findings from the Roy Morgan Business Single Source Survey.

Tasmanian businesses are more likely to expect to decrease, rather than increase, their ‘Number of Employees’ over the next year, indicating a poor outlook for unemployment in the state. NSW businesses are also less likely than the national average to expect a net increase in ‘Number of employees’ (Net +2.1% in NSW against +2.9% nationally). Queensland, WA and Victoria businesses are the most likely to expect to increase employee numbers in the next 12 months (net proportion increasing employees of 4%, 3.7% and 3.6%, respectively).

Source:Roy Morgan Research Business Survey, January 2013 – June 2013, All Australian Businesses; sample, n = 6893; NSW n = 2006, Victoria n = 1932, Queensland n = 1438, SA n = 595, WA n = 580, Tasmania n = 217. Question: "Compared to the last 12 months, what is the business's outlook for the next 12 months in the following areas?" – ‘Level of investment’ and ‘Number of employees’ (% Increase minus % decrease).

Nigel Smith, Director of Business Research, Roy Morgan Research, says:

“The end of the mining super-cycle has clearly impacted on the investment intentions of businesses in Queensland and Western Australia for the next 12 months. However businesses in both these states are also the most likely to be intending to increase employment levels, which may see these state economies continue to grow, excluding the direct effect of the mining slowdown.

“The strength of business in Victoria is particularly surprising, given the known pressure on manufacturing and other export oriented business caused by the sustained high Australian dollar over the last year. It’s possible that recent cuts in the interest rates have had a more beneficial effect on businesses in Victoria than in other states over the last six months.”

 

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Roy Morgan - B2B


Australia’s leading B2B market research These findings are from the Roy Morgan Business Single Source survey, the most comprehensive B2B research in Australia which interviews over 30,000 business decision makers p.a. The research covers business confidence, telecommunications, banking & finance and business media use which can be analysed by number of employees, annual turnover, head office and operating locations, sources of revenue and financial performance and expectations. Ready Made Research reports include Business Confidence and Business Banking Satisfaction.
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Businesses in Victoria, SMEs

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