Wednesday, August 14th, 2013 - Roy Morgan Research

The Top 10 most popular newspaper sections vary considerably from weekday to weekend.

Throughout the week, News and Sport are the top two most popular sections among Australian newspaper readers. Excluding these, however, the Top 10 most popular sections vary considerably from weekday to weekend.

Holidays and Travel jumps from fourth most popular section on weekdays to first on both Saturday and Sunday.

Conversely, Business ranks fifth during the working week but drops out of the Top 10 altogether come the weekend—behind the Gardening section.

Movies, restaurants and bars appeal from Monday to Saturday, but on Sunday we atone with Health and Wellbeing, and would rather check what’s on the box than read opinion columns or letters to the editor.

George Pesutto, General Manager – Media & Communications, Roy Morgan Research, says:

“Although sectional readership preferences vary widely by newspaper, these overall results provide a glimpse into what content appeals to readers throughout the week.

“It is most interesting to see how different newspapers have different popular sections largely based on the types of readers they have and their personality.”

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Source: Roy Morgan Single Source, April 2012 - March 2013, n = 21,043. Based on Sections read M-F, Sat, Sun across The Australian, Financial Review, Daily Telegraph, Sydney Morning Herald, Herald Sun, The Age, Courier Mail, Adelaide Advertiser and West Australian. Respondents select all sections they ‘usually read or look into’.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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The Top 10 most popular newspaper sections vary considerably from weekday to weekend.

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