Thursday, August 8th, 2013 - Yellowfin

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has announced a distribution agreement with Thai commercial software and IT solutions provider, Aware.

Under the agreement, Aware Corporation will be the exclusive distributor of Yellowfin, and its associated implementation and training services, throughout Thailand.

Aware Senior Account Manager, Sonchai Chartbunchachai, said that partnering with Yellowfin was an easy decision because it was distinct from other BI offerings in a number of critical ways.

“Aware has worked with many different BI solutions in the past, and there are three things that clearly set Yellowfin apart,” said Chartbunchachai.  “Firstly, it’s unbelievably user-friendly and simple to use; it’s easily scaled and integrated into existing solutions; and the knowledge and support provided by the Yellowfin team is second to none.”

Managing Director of Aware Corporation, Steven Prussky, said “We’re constantly striving to deliver best-of-breed solutions that exceed the expectations of our customers and challenge the status quo. Yellowfin’s reputation for customer satisfaction through product excellence was a crucial factor in our decision to partner with them.

“They understand the demands of the modern business user – from their market leading Location Intelligence, Mobile BI, interactive visualizations and Collaborative BI capabilities. Yellowfin shares Aware's passion for customer focused solutions and we’re excited to be part of their partner network.”

Speaking about the Yellowfin – Aware distribution agreement, Yellowfin CEO, Glen Rabie, said that Aware’s reputation for product and customer service excellence would prove pivotal in raising Yellowfin’s profile throughout Southeast Asia.

“Aware’s understanding of Thailand’s business and ICT communities – combined with its recognized ability to provide its portfolio of local and international clients with outstanding sales and services expertise – will enable Yellowfin to meet growing demand for consumer-oriented BI technologies throughout the region.”




Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658

Aware Corporation

Aware is a leading provider of IT and Software Solutions. Headquartered in Chiang Mai, Aware services 100’s of local and international, small-to-medium enterprises (SME) and departments of large multi-national corporations.  Aware’s 500 staff offer a unique blend of local and international knowledge and provide industry leading expertise in IT product sales and services, custom software development, outsourced software project staffing, and the development, sale and support of a variety of internally built, commercial software products.

For more information, visit


For further media information, interviews, images or product demonstration, please contact:

Matthew Lee, Aware Corporation Marketing Director, on +66 (0) 5326 3350, +66 (0) 93 292 5341 or [email protected]

Lachlan James, Yellowfin Communications Manager, on +61 (0)3 8617 4954, +61 (0)431 835 658 or [email protected]



Matthew Lee
P: +66 (0) 5326 3350
M: +66 (0) 93 292 5341


Business Intelligence, analytics software, Aware, Aware Corporation, BI solution, Location Intelligence, Mobile BI, Collaborative BI, consumer-oriented BI, reporting and analytics, web-based reporting and analytics solution, data visualization, Yellowfin



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