Kia Soul receives award in the Compact MPV segment for Initial Quality. Kia Optima and Rio place 2nd in Midsize and Sub-Compact Car segments
(SEOUL) July 26, 2013 - Kia Motors America (KMA) has been one of the fastest growing automotive companies in the U.S. in recent years, and three of its vehicles – the 2013 Kia Optima, Rio and Soul – recently ranked at or near the top of their respective segments within the J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study.
The Kia Soul claimed the highest ranking in the “Compact Multi-Purpose Vehicle (MPV)” category for the second year in a row, while the Optima and Rio came in second in the “Midsize” and “Sub-Compact” car segments, respectively. The APEAL Study measures new-vehicle buyers’ satisfaction based on ratings of Design, Performance, Comfort, Features and Style.
“Kia’s rankings in the J.D. Power APEAL Study are a tribute to the tremendous strength of our model line,” said Michael Sprague, executive vice president of marketing and communications, KMA. “Kia has become an industry leader for design, quality, safety and user-friendly technology, and delivering all of these world-class attributes at a great value is central to our brand promise. Being recognized in the APEAL Study strongly reinforces to consumers that Kia is offering the right model mix with the right feature set.”
This years’ study emphasizes the importance of technology in today’s cars. With a variety of features being offered in its base, Plus and Exclaim trim levels, the Kia Soul was awarded the highest ranking in the Compact MPV segment.
The 2013 APEAL Study ranks cars based on responses from over 83,000 purchasers and lessees who are surveyed after the first 90 days of ownership between February and May of 2013. The vehicles are evaluated across 77 attributes, including overall mechanical, performance and design quality.
Specifications, features and trim levels in this release are for the U.S. market. Please check with your regional Kia Motors headquarters or authorized distributor for technical specifications and trims available for your market.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.