Botfield joins Moshcam from Catch Digital Media and a five-year position at Fairfax where she worked on top line briefs to provide cross-platform solutions to a national client and agency base. The appointment marks the beginning of Moshcam’s shift away from external sales representation, and the position will allow Botfield to focus on creating enduring commercial partnerships, enabling advertisers to fully leverage Moshcam’s unique position in the ever-evolving space.
“We are delighted to welcome Kristy to the Moshcam team,” said Stephen Peach, CEO, Moshcam. “Kristy brings a wealth of media and sales experience which will be an enormous asset to Moshcam as we continue to expand our unique offering both in Australia and overseas. Her appointment ensures we are well equipped to harness the full potential of all our properties as we continue to provide an unparalleled experience in live music video.”
Botfield’s role is effective immediately.
Moshcam is the world’s leading producer and distributor of originally-produced live music videos. Moshcam distributes the video on-demand via the internet and through mobile networks. Moshcam’s YouTube channel is one of the fastest growing live music destinations on the YouTube platform.
Moshcam's broadcast-quality concert recordings of world-class artists are available at its website at www.moshcam.com, the YouTube channel at youtube.com/moshcam, via the iOS app available from iTunes, and now via the Android app available from Google Play. In addition, Moshcam provides its content to users via a number of distribution partners including Sony Bravia, Hulu (US), VidZone and Google TV.