Wednesday, February 24th, 2010 - VeriSign
Internet’s most recognised symbol of trust can drive consumer preference by distinguishing trusted from untrusted sites

Sydney, Australia – VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure for the networked world, today debuted the VeriSign Trust™ Seal, an extension of the world’s most recognised online trust mark, to increase confidence, traffic and transactions for sites that do not require SSL Certificates. These include sites that outsource their shopping cart or payment functions to third-party providers and those that do not collect sensitive personal information. With the VeriSign Trust Seal, VeriSign is promoting a safer Internet by proactively identifying Web sites that compromise consumer safety.

By displaying the new VeriSign Trust Seal, any business Web site has the opportunity to leverage the global awareness created by the VeriSign Secured® Seal, which is viewed more than 175 million times a day across more than 90,000 Web sites worldwide. The VeriSign Trust Seal pairs the familiar VeriSign checkmark circle with the words “VeriSign Trusted,” enabling Web sites of any size to display a highly recognised visual element commonly seen on brand-name Web sites.

Benefits for Web sites that display the VeriSign Trust Seal include increased traffic, conversion and customer loyalty. The VeriSign Trust Seal helps drive traffic by serving up the most recognised trust mark on the Internet while helping Web sites avoid search-engine blacklisting. Additionally, increased conversions result as consumers have a higher propensity to take action on sites that they trust, and they will come back to sites that protect them from malicious attacks or identity theft.

"Reputation is vital to the success of the growing number of small-to-medium-sized business competing in the online marketplace, and trust is a key component for protecting brand reputation and increasing consumer confidence," said Ray Boggs, vice president of SMB research for IDC. "VeriSign’s brand recognition will extend to the new VeriSign Trust Seal to help small and medium-sized businesses communicate trust and safety to customers and prospects."

Unique Features Combine to Build Trust
With its unique combination of trust-building features, the VeriSign Trust Seal delivers value by:

  • Authenticating the business and domain control. Authentication helps establish that the Web site represents an actual business, not a scam or phishing site. Validation from the Internet’s most trusted third party can help mitigate these risks and improve consumer confidence in the site.

  • Daily scanning for malicious software. Hackers can remotely break into Web servers and inject malicious code, or malware, on a Web site. As a result, simply landing on a compromised site can infect visitors by exploiting a Web browser vulnerability to install malware on the visitor’s PC. Sites that display the VeriSign Trust Seal gain daily protection from these so-called “drive-by downloads.” Through early detection and remediation of malware infections, Web site owners can protect their brands by avoiding blacklisting by browsers, search engines and antivirus software.

  • Seal-in-search results. Coming soon, VeriSign Trust Seal customers will benefit from VeriSign’s integration with third parties such as TheFind, a vertical Internet shopping search engine that summarises information shoppers need to make choices, including details on authenticity and security. When a VeriSign Trust Seal customer appears in search results, the VeriSign trust mark will appear alongside its listing. Displaying the seal helps differentiate the site’s link among the other results while communicating to consumers that the link leads to a site trusted by VeriSign. In fact, TheFind reports that Internet users who see the VeriSign seal click through to that site 18.5 percent more often than those without the VeriSign seal.

  • Leveraging the Internet’s No. 1 trust mark. The VeriSign seal can help lesser-known sites establish consumer confidence and credibility, which can lead to increased sales. Earlier versions of the VeriSign seal have been responsible for driving Web traffic uplifts ranging from 10 percent to 34 percent, with an average traffic increase of 24 percent.

The additional features of the VeriSign Trust Seal, including malware scanning, will soon be available with all of VeriSign’s trust products, including SSL and Extended Validation (EV) SSL Certificates. Existing VeriSign SSL customers will receive this added functionality at no extra cost.

“We’re a small company that isn’t widely known yet,” said Darren Shafae, founder and vice president of Proofreading.com, an Internet-based document proofreading service. “I think it’s doubly important for a smaller firm like ours to take advantage of the name recognition that VeriSign brings. When you’re up against better known competitors, every advantage helps, and the VeriSign name is a decisive advantage. Our number of completed registrations increased by 36 percent after we posted the VeriSign seal to show that our site was encrypted, and similarly, I believe that sites that don’t require SSL encryption can also benefit from a VeriSign seal of approval.”

Available next week for Web sites in Australia , the VeriSign Trust Seal can be purchased online at www.verisign.com/trust-seal/index.html, and is list priced at US$299 for a one-year license. The new seal will be available through VeriSign’s reseller partners later this year.

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VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.

VeriSign, Trust Seal, SSL, Security, Malware, Authentication, Online Trust, Internet Trust

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign Trust Seal; the possibility that VeriSign’s announced new services may not result in additional customers, profits or revenues; the possibility that VeriSign’s new service will not be available through resellers when anticipated or available with all of VeriSign’s trust products and services, and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

©2010 VeriSign, Inc. All rights reserved. VeriSign, VeriSign Secured, VeriSign Trust, VeriSign Trusted, the VeriSign logo, the Checkmark Circle logo, and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign, Inc., and its subsidiaries in the United States and in foreign countries. All other trademarks are property of their respective owners.

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Andrés López-Varela
P: 02 9944 4476
M: 0420 323 887
W: www.verisign.com

Keywords

verisign, internet, online, "trust seal", "trust mark", ssl, "extended validation"

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