Friday, July 26th, 2013 - Yellowfin

Cape Town-based software specialist, Vicitude Business Solutions, has signed a reseller agreement with Yellowfin South Africa, the official distributor for Yellowfin in Sub-Saharan Africa. The agreement will see Vicitude offer Yellowfin’s easy-to-use Business Intelligence (BI) solution, and associated training and implementation services, to its clients and businesses across South Africa.


“Vicitude has been exposed to Yellowfin’s BI solution for over a year, offering it as an OEM reporting solution on top of our Active Service Desk implementations,” said Gerhard van Rensburg, Managing Director (MD) of Vicitude. “We’ve always been impressed with the rich functionality yet ‘easy to implement and use’ characteristics of the product. From the outset, our vision was to become a full partner and offer Yellowfin as a complete BI reporting solution.”


Premie Naicker, MD of Yellowfin South Africa, said that the alliance would help expand Yellowfin’s presence throughout the region.


Vicitude’s wealth of experience in a wide variety of customer environments, as well as its focus on the customer, were instrumental in the formation of the partnership,” said Naicker. “We believe that it creates a solid foundation to meet the demand for consumer-oriented and easy-to-implement BI solutions.”


A customer-driven company, Vicitude’s focus is on those elements that allow it to provide real value, not just technology, in mutually beneficial relationships with its clients, according to van Rensburg. Van Rensburg also said that Yellowfin’s focus on simplicity, interactivity, and ease of use made the product a perfect addition to the company’s product portfolio.


“With the formation of Yellowfin SA, and the consequent benefits of localised support and pricing, the decision to partner and become a VAR aligned with our strategy perfectly,” said van Rensburg. “Having already built-up extensive experience around the solution, Vicitude is ideally positioned to hit the ground running, with the capability to provide our customers with the sales and service support they’ve come to expect.”


BI is crucial to anyone who wants to keep track of all aspects of business performance – from major conglomerates to smaller establishments with less than 100 employees,” said Naicker. “After all, it doesn’t matter how big or small a business is because, in the end, they all work towards the same goal – to increase revenue. Yellowfin has a deep understanding of the everyday problems faced by businesses, and we look forward to working with Vicitude to help South African companies achieve improved agility and better insight.”


Multiple award-winning Yellowfin is a recognised leader in the industry, achieving accolades for its ease of use and value.






Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

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Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658


Vicitude Business Solutions, Business Intelligence, BI solution, BI software, reporting solution, consumer-oriented BI, AIGS, Web-based reporting and analytics solution, reporting and analytics, Yellowfin



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