Thursday, July 25th, 2013 - Chin Communications

How to reach and impress a Chinese audience on this new social media platform

On Tuesday 30 July 2013, Chin Communications will offer in-depth insights on Weibo Marketing at an Australia China Business Council  seminar -  Chinese Digital Marketing Landscape: Weibo and Beyond.

As one of the latest social media platforms in both China and the world, Sina Weibo has transformed China’s communications space where Weibo is first to break news. For example, after the Wenzhou Train accident in 2011, more than 10 million comments accumulated which eventually led to the dismissal of the Transport Minister. Sina Weibo also provides an open platform for many businesses that want to reach out to their target audience through unconventional, but increasingly vital communications.

During the past 20 plus years, Chin Communications has been working closely with clients in getting the language and cross cultural communications right, helping them to achieve their goals when tapping into China's market. Traditionally, this has been done through us adding value to conventional marketing and promotional materials, most of which were in printed form or used during face-to-face meetings and presentations.
However, Ms Yao Cheng, Marketing and Communications Manager at Chin Communications comments, “Today with the rapid growth of technology and social media, consumers and buyers are no longer paying much attention to what you say. They are checking out product and service information often through the internet, particularly through social media websites and sources such as word-of-mouth. As a result, while Chin continues to provide traditional valuable translation services to our clients, it also vital for us to assist them to adapt to the evolving digital media landscape in China, and to create and share engaging stories with their target Chinese audiences, both locally and overseas.”

In Australia, there are approximately 600,000 users (comprises 71% of Chinese speakers in the country) – the Chinese just love it. Businesses are using Weibo to reach that huge, cashed up mass of Chinese buyers – in China and also domestically, but aside from the numbers (over 500 million in China), has anyone considered why they would want to be on Weibo, and how to make this social media most effective in terms of building their business profiles and getting their voices heard?

Chin Communications believes that businesses in Australia need to have a strategy and an outcome in mind, otherwise they are wasting their time. At the seminar, Ms Cheng will focus on introducing the key aspects of Weibo marketing to businesses in Victoria, including but not limited to what, why and how to achieve their business goals through Weibo marketing, in association with The Australia China Business Council, Australia’s peak body for business ties between China and Australia. Meanwhile, Ms Josie Brown, Director of JWT Melbourne, will reflect on her experience in digital media and provide updates from JWT Shanghai on the overall Chinese media landscape.

Event details: Chinese Digital Marketing Landscape: Weibo and Beyond

Date:     Tuesday 30 July, 11 am for 12 - 2pm

Venue:   Allens, Boardroom Level 37, 101 Collins Street, Melbourne, VIC 3000

Cost:     $66 for ACBC members, $88 for non-members (prices include GST)

Registration is required,

Contact Profile

Chin Communications

When it comes to Chinese translation, Chin Communications is the leading provider of Chinese-English Translations in Australia. Chin is well known for its timely solutions, advice and strategies to help win business and for error-free translations that help its clients get the deal right. With a client list including Presidents Clinton, Bush, Xi Jinping and Hu Jintao, Prime Ministers Gillard and Rudd, Chin also works with many small and medium businesses starting out with China.

Chin Communications has been Australia’s leading Chinese and Mandarin Translators and Interpreters for over a decade. Established in 1992, Chin built its reputation on outstanding language services, expert advice and going the extra mile to help clients.

No matter what type of communication or medium, Chin's commitment is to assist Australian businesses and governments to get your important messages across accurately, consistently and on time – to help you win that deal.

Kate Ritchie
P: 1300 792 446
M: 0439 910 980


Sina Weibo, Weibo Marketing, Chinese Translation, Social Media Management, Weibo strategy, Chinese media, Chinese digital media, Weibo translating



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