Leading Provider of Tech-Driven Video Advertising Solutions Will Enable VidZone App to Present Ads Based on Viewer Preference
NEW YORK, NY -- (Marketwired) -- Jul 22, 2013 -- Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, and VidZone, a streaming music video service, today announced that they had entered into an partnership where Tremor Video will deliver optimized pre-roll video ad campaigns on VidZone's premium music video app. VidZone launched on the PlayStation®3 computer entertainment system in the U.S. last week and has been extremely successful in the Europe and Oceana regions since 2009.
VidZone brings free premium music video content to passionate music fans on the PS3® system via an ad supported model. PlayStation fans can access thousands of music videos, find the hottest music artists, and stream live concerts through the VidZone app. Tremor Video will deliver limited streaming video ads, which are designed for a positive consumer experience, engaging users with targeted brands while also giving users full navigation flexibility as the advertisements continue in the background.
"It's clear that connected devices like the PS3 have become extremely popular to access movies, music and other forms of entertainment," said Randy Kilgore, Tremor Video's Chief Revenue Officer. "We are thrilled to be a partner with VidZone to connect our brand advertisers with passionate PlayStation fans and music video lovers through the power of video."
"We are extremely excited to be leveraging Tremor Video's advanced optimization and analytics technology," said Adrian Workman, CEO of VidZone. "They have a wealth of experience delivering relevant video ads to engaged viewers across multiple devices. Their industry leadership makes them an ideal partner as streaming entertainment opportunities continues to scale."
About Tremor Video, Inc.
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in NY and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit http://www.tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
With Major music labels on board as well as thousands of Independents, you can count on getting the latest music videos from the biggest names -- including regular exclusives and world premieres, all on demand and straight to your TV. VidZone has over 55,000 videos across 19 territories including Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and US.
- Free to users
- 55,000 music videos
- 100s pre-programmed music TV channels
- 100s live concerts
- 100s artist interviews
- 50+ exclusive artist playlists
- Over 7.5 million app downloads to date
Certain statements in this press release including, but not limited to, statements as to the growth of game consoles as a media and advertising platform are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: acceptance by consumers of advertising on the game console; demand by advertisers for promotion on the game console; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners' products; design, manufacturing or software defects; global economic conditions; changes in consumer preferences or demands; changes in industry standards and interfaces; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission, or SEC. Copies of reports filed with the SEC are posted on the company's website and are available from Tremor Video without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.