For immediate release 14 July 2013
David Jones celebrates all things American this July with the launch of the United States of Accessories, a first ever initiative dedicated to its leading portfolio of cult American accessory brands.
For two weeks starting July 14, David Jones will celebrate their star spangled range of shoes, handbags and accessories from Proenza Schouler to Marc Jacobs, Calvin Klein, Kardashian Kollection with a campaign that will delight customers on both a digital and in store level.
The Campaign Elements
Digital Initiatives & Promotions
Online activations will take the New York shopping adventure digital, giving customers access to shoppable catalogues featuring new product launches from favourite brands such as Ray Ban and Kate Spade to exclusive competitions and style advice from David Jones buyers.
Unique editorial content on the David Jones blog will showcase the new season’s accessories with curated outfit edits and ‘buyers picks’ with all product available to be purchased on the David Jones website, www.davidjones.com.au.
David Jones customers will also have the chance to win some of the upcoming season’s most coveted handbags with competitions across social media platforms. Go in the draw to win 10 bags in 10 days, $500 gift cards and more in promotions run over the two-week campaign period.
The United States of Accessories vision will come to life with in-store customer events held in the Elizabeth St store in Sydney on Thursday 18th July and Melbourne’s Bourke St store on Friday 19th July.
All-American themed food and beverages will be on offer as the customers browse the latest season handbags, shoes and accessories. Customer’s can become part of the campaign with interactive picture booths at the events, designed to take a photograph of you and your favourite accessory with an iconic American backdrop, then uploaded and shared with friends via social media channels.
David Jones Group Executive of Merchandise Donna Player said, “The United States of Accessories campaign is an exciting opportunity for us to showcase the unparalleled portfolio of iconic accessory labels at David Jones.
The detailed digital elements of this campaign and the theatre of our in-store events will engage customers on every level and really bring to life the experience of shopping those coveted American brands.”
Brian Atwood, Calvin Klein, Coach, Converse, DKNY, Fossil, Guess, Kardashian Kollection, Kate Spade, Marc Jacobs, Marc by Marc Jacobs, Michael Kors, Proenza Schouler, Ralph Lauren, Rayban, Reed Krakoff and Steve Madden.