Wednesday, July 3rd, 2013 - CoreData
Charter Financial Planning Wins CoreData 2013 Licensee of the Year Award
The lead up to FOFA has certainly had a substantial impact on how advisers view their relationships with their licensee and thereby satisfaction ratings in 2013. In particular, support services overall (such as remuneration, compliance support and technical services) have been the overriding driver of adviser satisfaction.

When advisers were asked to rate their overall satisfaction with their licensee, Fortnum received the highest level of satisfaction, with an average score of 8.3 out of 10. Fortnum was followed by Financial Wisdom (7.6) and Count Financial (7.2). They all outperformed the industry average of 6.7.

Fortnum advisers are the most likely to recommend their licensee to other advisers, with an average intention to recommend score of 9.2 out of 10. They are followed by Charter (7.5) and Financial Wisdom (7.4). This compares to an industry average of 7.0.

More than half of advisers in the industry have been approached by one or more licensees in the last 12 months asking them to switch licensee, however switching intention has remained relatively stable, with only 14.4% of advisers likely to switch licensee in the next 12 months.

Compliance support is the most utilised licensee support service by respondents across the industry, with nine in 10 respondents using it in the past 12 months. This is followed by education & training (82.2%) and technical services (82.1%). All three have experienced an increase over the past three years.

Remuneration is the factor most likely to attract advisers to join a licensee, selected by the highest proportion of industry respondents (62.5%). This is followed by product independence and compliance support. Again, all have seen an increase over the past three years.

Compliance and support and remuneration are the most important licensee attributes at an industry level in 2013. Education and training is the third most important attribute, up from fifth place in 2012.
Please click here for the Media Release and detailed findings.

About the research

The Licensee Research Report analysis and findings are based on quantitative and qualitative data collected via an online survey in March and April of 2013, completed by 876 advisers, practice principals, risk specialists and paraplanners.

Salvador Saiz, Head of Advice, Wealth & Super, is available for interviews.
For further information or to organise an interview/comment, please contact CoreData on 02 9376 9600 or [email protected]

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Salvador Saiz

P: 02 9376 9600
W: www.coredata.com.au

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Charter Financial Planning Wins CoreData 2013 Licensee of the Year Award

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