Australians are 13% more likely than New Zealanders to use some form of optical correction, the latest research from Roy Morgan—based on interviews with over 30,000 people on both sides of the Tasman—shows. However contact lenses are the choice for a higher proportion of Kiwis.
61% of Australians use either prescription glasses or contact lenses compared with 54% of New Zealanders, with usage higher in Australia across all age groups. The largest gap is among those aged 35 to 49: Australians that age are much more likely to wear contact lenses or glasses (58%) than their Kiwis contemporaries (49%).
The lower overall rate of optical correction in New Zealand comes down solely to significantly lower usage of prescription glasses—especially among those aged 35 to 64—while contact lenses are at least as prevalent as in Australia across all age groups.
Contact lenses are most popular among those aged under 35 in both countries, however glasses greatly outnumber contacts in all age groups.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Contacts are clearly more popular in New Zealand than Australia—but not enough to compensate for lower usage of prescription glasses.
“This could mean that Kiwis have better eyesight, or that more of them are walking around with imperfect vision. Or perhaps they are simply less inclined than Aussies to get glasses for only occasional use.
“The retail landscape of the optical market in both countries has also changed in recent years, as larger optical retail chains replace local opticians.”
Source: Roy Morgan Single Source (New Zealand), New Zealanders 14+ Apr 2012 – Mar 2013 n=11,880
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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