Roy Morgan Reactor will be available later this afternoon.
Last night history was made, Kevin Rudd was returned as Labor leader. Roy Morgan Research with a snap SMS Morgan Poll of 2,530 electors showed the move gave the ALP a serious chance of retaining Government (ALP 49.5% c.f LNP 50.5%).
Today Roy Morgan Research continues its pre-election research monitoring electors’ reactions to the events and players of last night. Pre and post the ballot – Julia Gillard; Kevin Rudd; Bill Shorten; Wayne Swan and Tony Albanese.
The results will be released at 5.00 pm and will be available for broadcast, or publication, with attribution to Roy Morgan Research.
Please contact us if you would like to see results earlier –
Julian McCrann, 03 9224 5365
Michele Levine, 03 9224 5215
PS. If you would like to try this Reactor for yourself (you will not be counted in the published results) visit the ALP Leadership Change Reactor.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.