Thursday, September 27th, 2007 - Newsmaker

Mobile solutions company m.Net Corporation has recruited digital marketing strategist Scott Johnson as Chief Marketing Officer to drive product development, marketing and sales.
In his previous role as marketing director of News Digital Media, Scott was responsible for the growth of high-profile products such as, FoxSports, Carsguide, and Careerone, as well as launching the Truelocal and News Digital Media brands.
Before joining News, Scott held a variety of senior marketing management roles with Singtel Optus, launching key products in the TV, broadband content and corporate divisions.
With advanced mobile marketing services set to reach $250-300 million in Australia alone by 2010, m.Net CEO Horden Wiltshire says that Scott's experience is an ideal match with the company's mission to meet the demands of this fast-growing sector.
"We are undergoing a period of consolidation and growth, having established our brand as the leading mobile solutions company in Australia," Mr Wilshire said.
"The ability to identify and exploit new market opportunities is essential to m.Net's ongoing innovation and differentiation is this dynamic market place.
"Scott has a proven ability to take complex new products in the media and ICT industries to market. He is an expert negotiator with specific expertise in digital technologies and a thorough understanding of growing digital brands."
Scott Johnson sees a very positive outlook for m.Net's expansion into new territories.
"m.Net is building on a platform of success in Australia as a technical leader in mobile infrastructure and services, and as a mobile marketing services company with deep knowledge of industry trends through its world-class market research division," Mr Johnson said.
"I look forward to assisting m.Net to build on this strong global credibility to take advantage of prevailing market conditions in mobile that simply could not be better."
Mr Johnson holds a Bachelor of Applied Science (Computing Science) and Master of Business Administration (International Business) and is recognised as a Certified Practicing Marketer by the Australian Marketing Institute.

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M.Net appoints former News Digital Media marketing director to lead mobile marketing push


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