Hyundai Motor Company has improved eight places to rank in the Top Ten results in the J.D. Power 2013 U.S. Initial Quality StudySM (IQS). The Initial Quality Study, now in its 27th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership and is highly regarded in the automotive industry and a key indicator for new car purchase with consumers.
Finishing in 10th position overall, an improvement of eight places, Hyundai achieved its highest performance in the survey ahead of premium Euro brands including Mercedes Benz, BMW, Audi and Volvo.
The survey also saw J.D. Power award Hyundai Genesis the trophy for the highest initial quality in the midsize premium car segment, an achievement which would see the Korean model finish ahead of a raft of prestige Euro cars, including Mercedes Benz E-Class, Jaguar XF and Lexus GS. According to the study Hyundai Genesis owners reported fewer problems with their vehicles than any other premium mid-size car.
“Outperforming all of our competitors in the premium midsize car segment is a reflection of the dedication of all Hyundai team members,” said Erwin Raphael, director of engineering and quality, Hyundai Motor America. “Awards like this demonstrate we’re succeeding in connecting with our customers through an unprecedented combination of premium performance, technology, safety and quality.”
Bill ThomasP: -