"The foreign exchange market, to which we provide direct access to our clients has practically no boundaries - nor does XM.COM", said Constantinos Cleanthous, Founder and CEO, at the press conference held on 21 June 2013. "Currently, we serve clients from over 170 countries worldwide, and we envisage that XM.COM is a brand name that will as easily become a household name as the online trading products that it features. With the acquisition of the XM.COM domain, Trading Point will definitely reinforce its brand value on a global scale".
XM.COM is the short name of XEMarkets, the leading brand of Trading Point that reflects one of the company's core values: global thinking without boundaries across a wide spectrum of cultures, driven by a unified set of business standards.
The acquisition of the rare and memorable domain name XM.COM, is a remarkable example of the company's Top Management forward thinking mindset which goes hand in hand with the modern internet era. The unique two-letter domain is a significant step forward in the corporate history of Trading Point, giving the company a definite edge over its business competitors.
The first company ever to purchase a two-letter .com domain was American Airlines in 1997, followed by Hennes & Mauritz HM.com and Deutsche Bank DB.com one year later. By 1998 all two-letter domains were registered, therefore it was only possible to purchase them from their previous owners. This in itself makes XM.COM one of the world's most valuable 676 two-letter domain names, along with those acquired by Facebook, Financial Times, Goldman Sachs, Morgan Stanley, Merrill Lynch, and General Electrics, to only name a few.
As a European financial institution, Trading Point has long established a solid local presence with all the attributes of a highly competitive global player, ready to adapt and innovate with unfailing commitment. With the acquisition of XM.COM, the company undoubtedly demonstrates their firmness to strengthen long-term customer engagement by stepping beyond geographical borders in the truest sense of the word.
XM.COM is a registered brand name of Trading Point of Financial Instruments Ltd, a European regulated financial institution licensed by CySEC. Trading Point of Financial Instruments Ltd operates online services for trading on forex, precious metals, equity indices, and energies in compliance with the Markets in Financial Instruments Directive (MiFID). Trading Point is EEA authorized and registered with the FCA UK (previously FSA UK), BaFin (Germany), AFM (Netherlands), CNMV (Spain), FI (Sweden), and FIN (Finland).
Forex trading and trading in other leveraged products involves a significant level of risk and is not suitable for all investors.
Trading Point of Financial Instruments Ltd.
Chris A. Zacharia Marketing Director
P: +357 25 02 99 00