Melbourne, Australia: Melbourne based company, Ettitude, is expanding its eco-friendly product range with the introduction of its new pure bamboo clothing line. It is well known for providing bamboo sheets, duvet covers, mattress protector, bathrobes and other eco-friendly products.
This new range is made from bamboo fibre, and includes t-shirts, men’s tank top, and women’s singlet. It was put into development by the company around 6 months ago in response to the success of their bamboo underwear range. Bamboo fabric is a popular choice these days with those seeking to reduce their carbon footprint. This fast growing plant doesn’t require chemicals or pesticides to grow, and is naturally self-replenishing. Ettitude also gives a special attention that the bamboo used in the manufacture of its products is not the one that is eaten by pandas.
Founder Phoebe Yu explains, ‘Our customers were telling us that the main reason they loved our bamboo underwear range was because of how soft it feels against the skin. So it seemed like expanding into clothing was the next natural step. We enjoy catering to all the needs of our customers and we always try to be as eco-friendly as we are able to be’.
Ettitude’s bamboo clothing will also come in the company’s signature Smart Packaging range, which is being rolled out across new product lines. Made from recycled or recyclable materials, the packaging is designed to be used again by customers before it is discarded. The t shirts will come in brown paper packaging made from kraft paper which can be reused by customers in the same way that wrapping paper commonly is. As Yu says, ‘there’s no point in having a product which is green if the packaging isn’t. We want the Ettitude experience to be an eco friendly one from start to finish’.
For more information about this new range and other eco friendly and organic products, please visit http://www.ettitude.com
Ettitude is committed to making eco conscious living easy, affordable, and rewarding. Its goal is to provide everyone who wants the best for their family and the earth an easier way to adopt a greener, more socially responsible lifestyle, without sacrificing quality and luxury in the things they buy. The product range includes bamboo towels, bamboo sheets, etc.
PO BOX 1678,
VIC 3072 Australia
Email: [email protected]
Phone No: +61 1800 ETTITUDE (1800 388 488)